Brand Marketing Strategist

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Posting Information

Department

Department University Comms and Marketing-258000

Career Area Public Relations/Communications/Marketing

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC
-Chapel Hill offers full-time employees a comprehensive benefits package
, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

Primary Purpose of Organizational Unit

University Communications and Marketing protects and advances Carolina’s reputation as the nation’s first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university’s teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Development Marketing, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center.

Reporting to the Director of Marketing Strategy, the Brand Marketing Strategist is a strategic and execution-focused member of the University Communications and Marketing team responsible for developing, managing and evaluating integrated marketing campaigns that advance Carolina’s institutional priorities, strengthen the University’s brand and engage priority audiences. The position plays a lead role in moving campaigns from insight and strategy through creative development, activation, execution and measurement.
The role also provides experienced marketing counsel to campus partners as needed. The position develops campaign strategies, briefs, channel plans, timelines, budgets and measurement frameworks; coordinates cross-functional teams and external partners; and ensures campaigns are executed cohesively across paid, owned and earned channels.
A key responsibility is the ideation and execution of brand activations that bring Carolina’s brand campaigns to life through experiences, events, partnerships, content opportunities and other audience-facing moments. The strategist identifies opportunities to extend campaign platforms beyond traditional advertising, develops activation concepts, coordinates production and partners, and evaluates results to inform future work. The position requires strong judgment, initiative, project leadership, creative problem-solving and the ability to manage complex campaigns with multiple stakeholders, deadlines and dependencies.

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

• Demonstrated experience developing and managing integrated marketing campaigns from strategy and concept development through execution, optimization and measurement.
• Ability to translate institutional goals, audience insights and brand strategy…