Wellness Director: Lead Community Fitness & Health Programs

POSITION SUMMARY:
The Wellness Director is accountable for successfully developing and managing all program areas assigned
to him/her which include new program development, fiscal management, effective supervision of program
staff, direction and implementation of all program delivery, quality, promotion and monitoring results
against pre-stated performance goals.

ESSENTIAL FUNCTIONS:
Staff Recruitment and Development:
Work with staff to develop growth opportunities and to
increase capacity within organization. Recruit and retain qualified wellness staff (i.e. personal
trainers, fitness instructors).
Accountabilities: group exercise; personal training; wellness center operations, fitness-related
promotions, special events, and member engagement programs.
Physical Environment:
Responsible to ensure disinfection, cleanliness, and orderliness of all
wellness related areas. Responsible for ensuring that all equipment is properly maintained and
repaired when necessary.
Budget Development:
Responsible for developing annual budget of anticipated income and
expenditures. Responsible for maintaining, controlling and evaluating the income/expenses of
budget. Responsible for generating required reports for association and branch.
Sales:
Responsible for establishing collaborative relationships with businesses and the local
community to promote programs. Compiles statistical data related program outcomes and makes
appropriate recommendations to supervisor (i.e. discontinue programming, increase amount of
program offerings).
Program/Marketing Development:
Promotes and incorporates the YMCA core values and character
development model in to all program activities. Develops and distributes branch specific
marketing materials of program information and assist with Association-Wide Marketing (i.e.
brochures, newsletters and special event promotion) through various media. Develops and
implements programming for designated sessions. Actively contributes to the Leadership
Innovation Team meetings to establish new program activities, and expands program within the
community in accordance with the Association and branch strategic plans.
Ensure that member and community needs are being met by implementing programming for all
ages (youth through older adults). Create innovative programs to increase member involvement
and retention.
Public Relations/Community Affairs:
Represent YMCA in appropriate business & community
groups. This includes providing timely publicity, developing a working relationship with local
schools and other community groups.
Fund Development

Activities:

Participate in and / or coordinate fundraising activities as assigned
by supervisor. Actively participate in Annual Campaign.
Supervise employees in assigned accountabilities, monitor site operation and scheduling and
verify time sheets and actual hours worked.
Identify training needs and initiate development activities of supervises. Recommend effective
personnel management actions (i.e. employee counseling process).
Assure that new employees complete orientation and training according to established guidelines
and provide on the job training as required by supervises.
Maintains complete documentation of CPR and fitness certifications and expiration dates. Ensures
all staff remain current in required certifications and that all staff are properly certified in their
areas of work.
Ensure duties, responsibilities and accountabilities of all direct reports are defined and
understood. Ensure that the individual understands the standards for acceptable performance

Notify Human Resource Department of job openings, follow hiring and interview process. Make
final selection and maintain qualified staff.
Keeps employees informed as to association and branch events, plans and progress on
organizat…