Advertising Administrator

Advertising Administrator

WE’RE CHANGING ENTERTAINMENT. COME JOIN US.

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well‑being. Specific benefits—such as day‑one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

to discover how we empower team members to grow, thrive, and advance in their careers.

The Advertising Administrator is responsible for partnering with the Advertising Manager and Assistant Advertising Manager to create, compile, maintain, submit, and approve advertising as it applies to property collateral and all property print mediums, including but not limited to billboards, radio/television, magazines, newspaper, any on-property print/digital, website and social platforms as requested. Frequent, independent decisions are necessary, and the ability to ensure compliance with all WV Lottery Advertising Guidelines and Responsible Gaming Guidelines.

The Advertising Administrator implements and tracks the rotation of all on-property collateral to ensure it remains relevant. Additionally, the Advertising Administrator tracks and coordinates with corporate creative and property needs for all Corporative Initiatives and rebranding. The Advertising Administrator will partner with the Corporate CRM Team to create direct mail and email drop sheet (production schedule) monthly for all property correspondence to customers and their respective distribution date, as well as qualifying criteria, to ensure that all direct mail and email arrive on time.

• Supports and administers operational goals and monitors achievements of performance and profit objectives as it pertains to Advertising in the Marketing Department.
• Partners with the Assistant Advertising Manager and Advertising Manager to develop, implement and execute strategies for direct marketing campaigns and guest communication.
• Partners with the CRM team to create requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment, and sponsor ships through all direct response marketing mediums.
• Partners with creative team to develop, produce, and proof direct/ Digital marketing collateral.
• Maintains the on‑property collateral planner to ensure timely updating of all property signage installs.
• Partners with the Advertising Management team to coordinate social scheduling, creative assets, website updates and reputation management platforms.
• Partners with the Advertising Management team to ensure database marketing campaigns are delivered on time and on budget.
• Responsible for tracking expenses related to collateral printing and Advertising cost.
• Addresses guest and team member requests related to direct marketing initiatives.
• Manages relationships with outside vendors to ensure timely, accurate and cost‑effective production campaigns.
• Responsible for ensuring regulatory compliance within area of responsibility and reporting potential issues to Management/ Executive Management.
• Maintains strict confidentiality in all departmental and company matters.
• Assists with various marketing projects and promotions as needed.
• Responsible for unpacking all on‑property signage and displaying it on the casino floor.
• Assists with the printing of on‑property signage.
• Processes internal job requests from other departments.

• Bachelor’s…