Senior Channel Manager – Amazon & Marketplaces

The Senior Channel Manager
- Amazon & Marketplaces owns the commercial strategy, performance, and growth of Maxwood’s Amazon Vendor business and its expanding portfolio of third-party marketplaces, including Walmart, Target, Macy’s, and Best Buy.

This role plays a critical part in driving Amazon commercial performance, international expansion, marketplace negotiations, and cross-functional growth strategy, reporting directly to the Chief Commercial Officer.

The ideal candidate is commercially minded and analytically driven, comfortable moving between SKU-level detail and broader strategic decisions. They are a decisive negotiator who turns data into action and enjoys leading supporting resources while owning the channels as businesses they are personally responsible for growing.

• Own the commercial performance and strategy of Maxwood’s Amazon Vendor business.

• Build and execute annual, quarterly, and monthly Amazon plans tied to revenue, profitability, inventory, and growth objectives.

• Dig into performance at the brand, category, SKU, and ASIN level to understand what’s driving traffic, conversion, revenue, margin, and market share.

• Lead commercial discussions and negotiations with Amazon across cost, terms, allowances, promotions, assortment, operational issues, and growth initiatives.

• Challenge retailer recommendations and requests when the economics or data don’t support them.

• Own and accelerate the Amazon Canada business, developing the assortment, inventory, pricing, and growth strategy needed to scale the market.

• Identify and execute opportunities to expand Maxwood internationally through Amazon’s global programs and additional Amazon marketplaces.

• Develop a repeatable framework for evaluating international opportunities based on market size, assortment fit, economics, operational requirements, and growth potential.

• Own the business relationships and commercial strategy for Walmart, Target, Macy’s, Best Buy, and future marketplace partners.

• Develop channel-specific growth plans based on the customer, assortment opportunity, economics, and strategic importance of each marketplace.

• Determine where to invest assortment, inventory, advertising, promotions, and internal resources across the marketplace portfolio.

• Evaluate new marketplace opportunities based on revenue potential, profitability, operational complexity, and strategic value.

• Maintain a strong understanding of channel economics, including product margin, freight, commissions, fulfillment costs, advertising, allowances, chargebacks, returns, and promotional investment.

• Identify performance risks and opportunities early and turn the analysis into clear actions.

• Partner with Inventory Management on forecasting, in-stock performance, inventory positioning, and Amazon requirements.

• Partner with Marketplace Advertising & Channel Strategy on advertising investment, PDP optimization, product launches, and growth initiatives.

• Lead and develop Channel Support resources responsible for portal management, item maintenance, promotions, and reporting.

• Build scalable processes that allow new marketplaces and international markets to be added without unnecessary complexity.

• Communicate business performance, risks, opportunities, and action plans clearly to senior leadership.

• Amazon delivers profitable growth with clear visibility into what’s driving the business.

• The business is understood at the SKU and ASIN level rather than reacting only to top-line results.

• Amazon negotiations are grounded in data, economics, and a clear Maxwood…