Product Marketing Specialist

Overview

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we’re looking for passionate people to join our mission. If you’re ready to help the world’s best companies optimize their digital applications, we invite you to explore a career with us!

Are you a Product Marketer with a deep passion and technical understanding of modern cloud-native infrastructure? Do you thrive on translating complex technologies like Kubernetes, eBPF and serverless architectures into compelling value propositions? If so, we want to hear from you!

• Craft compelling technical messaging etc: Translate complex technical concepts like data analytics, microservices, containers (Docker, Kubernetes), serverless functions, and service mesh into impactful, differentiated value propositions.
• Develop and execute GTM strategies: Define and drive comprehensive go‑to‑market plans for new and existing cloud‑native infrastructure monitoring products and features, ensuring successful launches and sustained market adoption.
• Create high‑impact technical content: Develop a range of technical marketing assets, including whitepapers, technical blogs, webinars, presentations, solution briefs, case studies, and demos that effectively communicate the benefits of our infrastructure observability solutions to technical audiences.
• Drive competitive differentiation: Deep understanding the competitive landscape, identifying key differentiators and developing strategies to position our offerings effectively against alternatives in the cloud‑native ecosystem.
• Enable sales and partner success: Equip our sales and partner teams with the technical knowledge, tools, and collateral they need to confidently articulate our value proposition and win in the market.
• Be the subject matter expert: Serve as a go‑to technical resource for our infrastructure offerings, supporting PR, analyst relations, and community engagement activities.
• Influence product roadmap: Collaborate closely with product management and engineering teams, providing market insights and customer feedback to shape the future direction of our solutions.
• Define and track key metrics: Measure the effectiveness of product marketing initiatives and iterate based on data‑driven insights.

• 2+ years in product marketing, product management or sales engineering at a high‑growth B2B software company
• Experience in launching products aimed at developers, coupled with a strong ability to craft compelling corporate messaging.
• Expertise in developer tools with the ability to simplify complex technical concepts for a general audience.
• Proven ability to effectively position B2B products for growth, working with marketing and sales to build a healthy pipeline while increasing deal velocity, and closure rates.
• Superior communication and interpersonal skills, with notable abilities in presentation and public speaking.
• Demonstrated leadership qualities with the ability to motivate and inspire teams, alongside a keen technical and business acumen.
• Experience in analyzing and refining best practices and processes to boost operational efficacy and effectiveness.
• Experience positioning technical products to both technical users and economic decision‑makers.
• Strong technical depth and ability to learn quickly, with sharp business sense.
• Ability to effectively partner with all functions from engineering and product to sales and marketing.
• Outstanding communication and collaboration skills, skilled in influencing peers and managers, and adept at building consensus in a highly ambiguous and fast‑paced environment.
• Bachelor’s degree or related experience.

• Previous experience in observability/APM/Frontend development.
• Computer science, engineering, technology background.
• 3+ years of technical pre‑sales, consulting, or relevant product management experience.

New Relic provides a variety of benefits for this…