Integrated Campaign Manager

Integrated Campaign Manager – MUSC Health

Join our dynamic and fast-growing team as an Integrated Campaign Manager. This hands‑on, individual contributor role reports to the Director of Integrated Marketing and focuses on speed to market, journey development, messaging, brand strengthening, and measurable performance.

The campaign manager serves as a relationship manager to key internal customers, meeting regularly with stakeholders to align on strategic outcomes that inform marketing plan development. He or she facilitates horizontal collaboration across the Office of Communications and Marketing (OCM), including communications, brand, and web, to develop integrated marketing plans. This is an on‑site position in downtown Charleston.

• Lead development of integrated marketing campaign strategies across MUSC's clinical, academic, and research lines.
• Execute comprehensive marketing communication plans across channels – including paid, earned, owned, social, and out‑of‑home.
• Report outcomes in a clear, concise, and actionable manner, leveraging dashboards and insight summaries.
• Collaborate with cross‑functional team members and serve as liaison between internal stakeholders and the OCM team.
• Utilize market research, business intelligence, CRM data, analytics, and other available data to ensure focused, measurable programs with demonstrable ROI.
• Adhere to all MUSC policies, procedures, and standards; provide guidance and recommend improvements for marketing communication campaigns.
• Other duties as assigned.

• Bachelor’s degree in marketing, communications, business, or related field (Master's preferred).
• Minimum 5 years of experience building integrated marketing campaigns with bottom‑line accountability for measurable business results.
• Experience in product or service line marketing, developing integrated marketing communication plans.
• Proficiency with multi‑channel paid campaigns, digital and sales strategies to generate demand and produce qualified leads.
• Accomplished in strategic and tactical plan development, implementation, measurement, and tracking.
• Qualitative and quantitative market research experience.
• Experience working closely with external agencies to deliver campaigns.
• Track record of data‑driven optimization, analyzing performance metrics, refining strategies based on insights, and continuously improving campaign effectiveness.
• Excellent problem‑solving, interpersonal, and communication skills.
• 7 years of progressive work experience and 2 years of management experience (additional requirement).

• Entity:
  Medical University Hospital Authority (MUHA)
• Worker Type:
  Employee;
  Sub‑Type:
  Regular.
• Cost Center: CC005227 SYS – Communications and Marketing Officer Administration.
• Pay Grade:
  Health‑31;
  Pay Rate Type:
  Salary;
  Scheduled Weekly
  
  Hours:
  
  40.
• Work Shift:
  
  On‑site downtown Charleston.

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit, and business need.

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