Content Strategist​/Senior Copywriter

JOB DESCRIPTION

POSITION TITLE: Content Strategist/Senior Copywriter

LOCATION: Remote/Hybrid

HIRING MANAGER: John Common

Sunny is changing the world by leveraging digital technologies to help people live healthier lives. Using a digital first strategy, Sunny is helping health plans and employer groups to engage consumers with innovative, integrated health and wealth tools to improve outcomes and drive quantifiable results.

Sunny Payments & Benefits solution helps consumers capitalize on their health benefits by making it easy to spend smarter via directed spend technology for supplemental and specialized benefits. Sunny Rewards, an integrated Reward Dashboard, pairs high-value actions with appropriate financial incentives. Sunny’s simplified consumer experience is designed to maximize rewards, improve health outcomes, and drive quantifiable results.

Sunny’s team of experienced leaders is what truly sets them apart. The elite team represents all corners of the market, ensuring a comprehensive and holistic understanding of the dynamics wing from their collective insights, extensive knowledge, and expertise in the field of consumer engagement, the team knows what works and what doesn’t with today’s consumers.

Invaluable lessons learned is the genesis of Sunny, which has led to a fine‑tuned product‑to‑market fit that caters to a range of stakeholders in the healthcare space. Whether it’s payers, employers, or individual consumers, Sunny has refined its solutions to meet their unique requirements. Sunny is unmatched in its ability to customize and employ refreshing levels of creativity, adaptability, and inventiveness.

This is crucial in an industry where trends and demands change rapidly and calls for a very nimble team.

Sunny is fully committed to revolutionizing consumer engagement. Finally, alignment of valuable actions with financial incentives, a knowledgeable and diverse management team, and a keen understanding of customization and market trends have been brought together to make a significant impact on the way consumers interact with their health and well‑being – we hope you consider taking this journey with us!

As Content Strategist / Senior Copywriter within Sunny’s Brand, Creative & Content team, you’ll shape the voice that connects millions of consumers to their health and financial well‑being. You’ll be responsible for developing campaign narratives, messaging frameworks, and copy that reflect Sunny’s values—human, trustworthy, and inspiring.

You’ll collaborate with strategists, designers, and digital channel owners to create cohesive storytelling across every touchpoint—from acquisition campaigns to in‑product experiences. The role requires equal parts creativity, clarity, and commercial acumen: every word should educate, engage, and drive action.

• Craft clear, compelling copy for campaigns, websites, emails, and social platforms that align with Sunny’s mission and voice.
• Lead the creation of messaging frameworks, content guidelines, and editorial calendars to drive consistency and scalability.
• Translate complex topics (health benefits, fintech, rewards) into accessible, emotionally resonant narratives that inspire consumer engagement.
• Collaborate with ISR to ensure every creative idea ties back to audience insight and behavioral drivers.

• Work closely with strategists, designers, and program managers to ensure content consistency, alignment, and brand fidelity across all channels.
• Partner with Experience Operations to integrate content with automation and personalization frameworks, leveraging engagement analytics to test and refine messaging.
• Support BCC leadership in building scalable content systems that enable rapid campaign development and iteration.
• Participate in creative reviews and cross‑department workshops to evolve Sunny’s brand voice and content strategy.

• Contribute to A/B testing, performance analysis, and continuous improvement of campaign content.
• Collaborate with the data and analytics teams to align copy with measurable KPIs (CTR, activation, retention, engagement…