Demand Generation Marketing Manager

Demand Generation Marketing Manager

Join to কমিশন the Demand Generation Marketing Manager role at Blackbaud
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Blackbaud is looking for a strategic and results‑oriented Demand Generation Marketing Manager to lead our growth marketing efforts for the fund accounting market. You will design innovative programs that improve the customer acquisition experience, taking a holistic approach that looks beyond traditional campaigns to uncover new growth opportunities. Your expertise in market‑trend and customer‑insight analysis will be critical as you develop and execute strategies that generate qualified pipeline, revenue, and a seamless user journey.

• Strategize, Plan, and Execute Growth Programs:
  Develop and execute strategic growth programs that generate qualified pipeline using an integrated marketing approach that includes emailmasının webinars, paid media, social media, and AI‑driven channels.
• Innovate and Experiment:
  Find new levers for growth and use a data‑driven approach to continuously test, measure, and optimize campaigns for improved performance, leveraging tools such as Adobe Analytics and Qlik.
• Qualified Pipeline and Revenue Generation:
  Focus on generating high‑quality pipeline, establish KPIs and reporting templates, and provide regular updates on lead quality, conversion rates, and qualified pipeline to stakeholders.
• Cross‑Functional
  
  Collaboration:
  
  Work closely within a pod‑like structure across product marketing, demand generation, marketing operations, and digital media teams for seamless, aligned execution.

• 8+ years of experience in growth marketing or a similar role, with a proven track record puerto creating and executing campaigns that deliver pipeline growth.
• Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies.
• Experience operating in a cross‑functional, pod‑like team structure, collaborating with marketing, executive, sales, and product stakeholders.
• Obsession with understanding customer psychology and translating insights into actionable strategies that move prospects through the buying funnel.
• Strong analytical skills and proficiency in data‑analysis tools such as Adobe Analytics and Qlik, along with Excel.
• Success in designing and executing A/B and multivariate tests that deliver measurable improvements within a sales cycle.
• Results‑oriented mindset with a focus on ROI, excited by aggressive goals, and experienced in solving tough, previously unsolved challenges related to accelerating the sales cycle across segments.
• Proven ability to work in a collaborative, matrixed environment and influence others without formal authority.

• Medical, dental, and vision insurance
• Remote‑first workforce
• 401(k) program with employer match
• Flexible paid time off
• Generous parental leave
• Volunteer for vacation
• Opportunities to connect, build community, and belonging
• Pet insurance, legal, and identity protection
• Tuition reimbursement program

The starting base pay is $ to $. Blackbaud may pay more or less based on employee qualifications, market value, company finances, and other operational considerations.

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive(Video) consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, veteran status, or any other basis protected by federal, state, or local law.

We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email blac