Marketing Specialist

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Requisition : 21031

Remote Work Available: Yes

Job Title: Marketing Specialist

Markets Department: Marketing, Medical Marketing

Status: Regular-Exempt

Location: West Virginia

The Marketing Specialist supports the execution and optimization of state-level marketing initiatives by delivering actionable insights, managing cross-functional coordination, and ensuring effective partner collaboration. Reporting to the State Marketing Manager, West Virginia, this role is responsible for analyzing competitive trends, evaluating promotional performance, supporting third-party brand partnerships, and monitoring customer sentiment to inform data-driven decision making This role is highly collaborative and analytical, serving as a key support function that enables the broader marketing team to drive performance, enhance customer experience, and maintain competitive positioning.

The ideal candidate is detail-oriented, intellectually curious, and comfortable working with data to uncover insights that inform marketing strategies. This role will support the West Virginia market.

• Conduct ongoing analysis of the competitive landscape, including pricing, promotions, product assortment, and marketing tactics.

• Develop and maintain regular competitive reporting (weekly/monthly) with clear insights and actionable recommendations.

• Partner with internal teams to translate competitive intelligence into strategic considerations for promotions and campaigns.

• Partner with the Data & Analytics team to evaluate promotional effectiveness, including lift, ROI, customer engagement, and traffic-driving metrics.

• Support the development and distribution of post-campaign reporting, highlighting key learnings and optimization opportunities.

• Assist in maintaining reporting frameworks and dashboards to track performance across key initiatives.

• Ensure insights are clearly communicated to marketing, retail, and leadership stakeholders.

• Serve as a day-to-day point of contact for select third-party brand partners, supporting execution of joint marketing initiatives and product launches.

• Coordinate with Brand Marketing, Procurement, and Retail teams to ensure alignment on brand activations and promotional support.

• Track and report on brand partner performance, including promotional participation and ROI.

• Assist in ensuring brand standards and messaging are executed consistently across channels.

• Partner with the Customer Experience (CX) team to monitor customer sentiment across surveys, reviews, and feedback channels.

• Analyze trends in customer feedback and identify opportunities to improve marketing effectiveness and in-store experience.

• Support the development of regular customer insight reporting for marketing and cross-functional teams.

• Elevate key customer insights that may impact promotional strategies, product offerings, or messaging.

• Support the Senior State Marketing Manager in the execution of promotional calendars and key marketing initiatives.

• Coordinate with cross-functional teams including Retail, Digital, Creative, Brand, and…