Partnership Marketing - Manager

800 S Mint St, Charlotte, NC 28202, USA

Posted Friday, August 15, 2025 at 4:00 AM

Position:
Manager – Partnership Marketing - Panthers

Department: Corporate Partnerships

Reporting Relationship: Reports to the Senior Director of Partnership Marketing

Status: Full-Time (Exempt)

Position Summary

The Partnership Marketing Manager manages the day-to-day relationships with select Carolina Panthers partners, including account management, contract fulfillment, and retention efforts, with the goal of successfully providing our partners with best-in-class service and flawless execution.

Primary Responsibilities

• Serve as primary contact for all assigned partnership accounts
• Responsible for overall day-to-day account management including contract activation and fulfillment, strategic direction, and budget for assigned corporate partners.
• Co-create with the customer, and track, key performance indicators (KPI’s) for Corporate Partnership relationships
• Source and curate data supporting the KPI’s for the quarterly business reviews and throughout the partnership (e.g. one-off infographics)
• Position and present customer objectives and data in a platform customized to the audience (e.g. exec summary for the C-Suite)
• Manage partnership deliverables (i.e. branding, signage, media, print, promotional, entertainment elements, etc.) to ensure quality standards and that partner expectations are met.
• Coordinate the implementation of branding and activations during Panthers game days and other events including digital signage, in-game features, and fan engagement activations.
• Support and review partner activations, including evaluation and approval of promotional programs, rules, artwork, and in-market supporting media.
• Initiate and maintain regular contact with client and/or client’s agency, developing strong professional relationships.
• Lead quarterly business review meetings with customer stakeholders
• Understand and navigate the hierarchy of decision-makers and influencers within Corporate Partner relationships to ensure our value proposition is communicated to all
• Develop a deep understanding of your Corporate Partners business (how they make money, go to market strategy, financials, macroeconomic forces, etc.) and how those impact our customer relationship
• Brainstorm and collaborate, on a regular basis, incremental ideas on how to deliver KPI’s to meet customer expectations and provide upsell solutions
• Partner with the Corporate Partnership Sales Team member in support of customer renewals and upsells
• Provide best-in-class touch point management in preparation for and the following of corporate hospitality and other customer activation events
• Other duties as assigned

Qualifications and Education Requirements

• Bachelor’s degree in relevant field
• At least 5 years of relevant work experience
• Must be proficient in MS Word, Excel, PowerPoint, and Outlook
• Must be willing to work flexible hours, including some nights, and weekends
• Must be willing to travel when necessary
• Must pass pre-employment screens

Skills for Success:

• Develop and maintain courteous, effective and professional working relationships with employees at all levels of the organization as well as with sponsors and their contacts.
• Must be able to follow company policies and procedures.
• Must maintain appropriate levels of confidentiality with regard to partner and club matters.
• Must be punctual and timely in meeting all requirements of performance, including but not limited to attendance standards and work deadlines and all scheduled meetings.
• Proven track record in managing and onboarding long-term, top tier integrated marketing partnerships
• Ability to make sound decisions and exercise independent judgement and discretion with integrity and accountability, while working in a fast-paced, high-demand, and sometimes strenuous environment
• Creativity to develop strategic and purpose driven solutions
• Excellent spelling, grammar, proofreading skills and a strong ability to communicate both orally and written
• Must adapt, with minimal or no advance notice, to changes in how business is conducted, and work is accomplished.
• Excellent organizational…