Content Architect

Charlotte, NC

Full time

R2600235

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We love this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion.

From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

Ally is seeking a Content Architect to help build the future of how consumers discover, engage with, and learn about our products in an AI-first world.

The Content Architect serves as a connector across marketing, product, analytics, technology, legal, compliance, and communications teams to turn emerging AI search opportunities into scalable programs and measurable results. Success in this role requires someone who creates clarity from complexity and can move large initiatives from idea to execution through influence rather than direct authority. The ideal candidate combines strategic thinking with a builder's mindset, helping teams align around shared goals and driving meaningful progress across the organization.

By bringing together many stakeholders around a common vision and roadmap, the Content Architect helps Ally adapt to evolving consumer behaviors and emerging discovery channels. This role identifies opportunities and builds the processes and operating models needed to scale them. This is a unique opportunity for a leader who enjoys solving new problems, building capabilities from the ground up, and shaping how Ally competes in rapidly evolving digital and AI-driven environments.

• Identify and lead high-impact initiatives that improve how Ally reaches consumers across emerging discovery channels by increasing AI search mentions and citations.
• Build consensus among stakeholders with competing priorities and varying perspectives.
• Champion adoption of new ways of working and encourage continuous improvement across teams.
• Use data, customer insights, market trends, and business priorities to identify opportunities and guide decisions.
• Ensure initiatives are tied to meaningful business impact, including customer engagement, acquisition, efficiency, and growth.
• Develop executive-ready recommendations, business cases, and strategic updates.

• 7years of experience leading complex cross-functional initiatives in areas such as content strategy, digital strategy, product marketing, business operations, consulting, transformation, program leadership, or related fields.
• Proven abilityaligning teams across UX, analytics, editorial, marketing, legal/compliance and technology
• Strong knowledge of how content is discovered across traditional and AI-powered discovery (SEO fundamentals plus GEO concepts such as entity optimization, structured data, retrieval signals.)
• Experience leading complex initiatives in areas such as content strategy, digital strategy, product marketing, business operations, consulting, transformation, program leadership, or related fields.
• Demon…