Art Director

# Art Director## •### @Panthers Posted on 9/19/2025
• Full-time##

Job Description
** Position**:
Art Director
** Department:
** Content (Creative)
** Level:
** Director
* * Reporting Relationship:
** Head of Creative
** Status:
** Full-Time (Exempt)
** Position Overview
** We’re seeking a passionate and visionary Art Director to shape and lead the Carolina Panthers’ visual identity across all platforms. This creative leader will transform strategic concepts into compelling, high-impact visuals that energize fans and elevate our brand presence, whether through digital, social, in-stadium, at retail, or through partnerships. Beyond hands-on design work, the Art Director will manage and inspire a talented team of designers to consistently deliver bold, breakthrough creative.
** Primary Responsibilities
*** Work with the Head of Creative to create design projects as assigned applying imagination, creativity, and originality from brainstorming phase through to print/production.
* Set the visual tone and art direction for seasonal campaigns, player promotions, and major events (ex. Regular season, playoffs, draft, theme nights, etc.)
* Complete design projects within designated time frames.
* Own and evolve the team’s visual identity, ensuring consistency and freshness across platforms.
* In coordination with the Head of Content, present creative concepts to internal stakeholders and senior leadership
* Manage and mentor a team of designers while fostering a high-performance, collaborative creative culture
* Stay up to date with trends in sports design, pop culture, and fashion.
* Assist with copywriting, copyediting and proofreading as assigned.
* Work efficiently with internal departments and external clients to meet design needs and goals and ensure high level of satisfaction of graphic design projects.
* Oversee the request process for design projects received from across the organization.
* Participate as requested in all departmental and Club events including home and away gameday activities with a focus on digital content creation and support
* Help maintain brand consistency across all Club assets including internal departments, advertising, partner activations, etc.
* Establish and manage annual departmental budget in a manner that efficiently deploys our resources.
* Perform various other tasks that may be assigned from time to time by the Head of Creative or other executive leadership.
* Position requires routine face-to-face personal interaction with staff, senior level executives, players, coaches and ownership; therefore, job responsibilities must be physically performed in the Club offices and not in a telecommuting manner.
** Minimum Qualifications
*** At least 5 years in graphic design, visual communications, digital media or other relevant experience
* Experience leading a high-performing team of creative professionals
* Strong portfolio showcasing campaign development, branding, and logo design
* Expert knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
* Understanding of motion graphics and its tools such as Adobe After Effects are a plus
* Strong graphic design knowledge and experience including a solid understanding of layout, hierarchy, typography, color theory, patterns and other design principles.
* Excellent storytelling and visual communication skills
* Working knowledge of the printing process and press checks.
* Proven ability to apply working knowledge of creative writing, copywriting and copyediting skills.
* Ability to maintain confidential and/or proprietary information
* Must be able to work non-traditional hours, including nights, weekends and holidays when necessary.
* Must pass pre-employment screens
** Skills for Success
*** Strong organizational and time management skills with ability to prioritize and manage multiple tasks in a high-energy environment.
* Effective verbal and written communication skills.
* Strong interpersonal skills and the ability to create and maintain solid working relationships at all levels across the organization and externally.
* Possess excellent attention to detail and an ability to produce high-quality, accurate work within designated deadlines.
* Ability…