Social Media & Public Relations Specialist

Social Media & Public Relations Specialist

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Is God calling you to ministry?

For over 70 years, The Billy Graham Evangelistic Association (BGEA) has proclaimed the Gospel through its various ministries. Whether you work at our headquarters in Charlotte, North Carolina, the Billy Graham Library in Charlotte, North Carolina, the Billy Graham Training Center at the Cove (BGTC) in Asheville, North Carolina, Blue Ridge Broadcasting (BRB) in Asheville, North Carolina or a field office abroad, you are part of a team of committed Christians working together to reach people to the ends of the earth with the Gospel.

All employees proclaim the Gospel of Jesus Christ through their employment, and thereby further BGEA’s religious mission.

Department Detail – The Communications Department at BGEA consists of the following areas: project management, ecommerce, email marketing, advertising, public relations/social media/promotion, creative services (graphic design, content writing/proofing and production), and Decision magazine, our official monthly publication. The department tells the story of what God is doing through the BGEA by creating print and online content that support the organization’s mission of proclaiming the Gospel, negotiating paid and leveraging unpaid promotional placements, and engaging new and existing supporters with targeted content using a combination of indirect and direct communications channels.

Job Summary – This professional communications position is responsible for gaining positive external exposure for the organization’s ministries in digital, broadcast, and print media, enhancing BGEA’s visibility and credibility, and addressing or responding to media regarding BGEA.

• Maintains a personal, active relationship with Jesus Christ and is a consistent witness for Jesus Christ
• Faithfully upholds BGEA in prayer
• Participates in daily BGEA staff devotions including Bible reading, and leading group prayer as schedule permits
• Demonstrates behavior aligned with BGEA’s Mission Statement, Statement of Faith, Hallmarks, policies, and expectations
• Effectively represents Jesus Christ to those within both personal and professional spheres of influence

• Implement media and social media communications plans in order to generate media coverage and enhanced public awareness of BGEA and its ministries, outreaches, and events
• Develop original and innovative social media content for ministry campaigns to further the message of the Gospel to new and established audiences
• Protect BGEA’s professional brand across social media platforms and reports spam, infringing accounts and copyrighted content
• Collaborate with various ministry areas—including photo, audio, and video ministry services—to create and post relevant, effective content optimized for each social media platform and audience
• Maintain BGEA social media accounts to establish and cultivate a consistent public image and increase public engagement with the ministry
• Monitor and moderate comments on social media platforms and direct users to ministry resources
• Consistently review analytics to evaluate and make data-driven adjustments to content tactics and scheduling
• Draft and distribute press releases, media alerts, and social media collateral to support the public relations efforts of BGEA in order to reach both new and established audiences
• Pitch stories about BGEA to international, national, and local media in order to generate media placements
• Pitch and coordinate interviews for BGEA spokespeople, obtaining any necessary approvals in advance
• Develop and provide talking points and conduct interview (or public speaking) prep sessions (mock interview, wardrobe expectations, etc.) with approved spokespeople in advance of interviews
• Organize BGEA press conferences and media events
• Create and provide appropriate materials for specific media events and media requests
• Identify newsworthy trends and story angles to enhance the team’s efforts to reach both existing and new…