Senior Digital Marketing Specialist Allspring Global Investments

Allspring Global Investments™ is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals. At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes. With decades of trusted experience propelling us forward, we strive to build portfolios aimed at generating successful outcomes for our clients.

We do this through the independence of thought that powers our investment strategies and by bringing a renewed approach to look around the corner to unlock what's possible. Allspring is a company committed to thoughtful investing, purposeful planning, and the desire to deliver outcomes that expand above and beyond financial gains. For more information, please visit About Us - Allspring Global Investments.

At Allspring, unique views inspire us. We leverage the diversity of people, ideas, and skills to help our clients pursue their financial goals. We strive to attract and retain a diverse talent pool that enables us to better serve our global client base. Intentionally fostering a diverse and inclusive culture allows us to empower innovation, productivity, and engagement. It’s also essential for elevating the experience of our clients as well as the communities in which we operate.

Thank you for considering Allspring as you explore the next step in your career journey.

Allspring is looking for a dynamic and visionary Senior Digital Marketing Strategist to lead the charge in transforming our digital marketing efforts. Leveraging modern technologies and data driven insights to create personalized, omnichannel experiences that resonate with our target audiences in the online and sales channels. Your expertise will help us stay ahead in the competitive financial services landscape, driving engagement, lead generation, and revenue growth.

We currently operate in a hybrid working model, whereby you will be required to work in-office 3 days a week.

Location(s):
Charlotte, NC, or Milwaukee, WI

• Strategy Development:
  Collaborate with channel marketing, sales, and the platform team to design and implement a comprehensive digital marketing plan. Focus on integrated journeys, personalization, A/B testing, lead generation, and customer data to drive business results.
• Campaign Execution:
  Partner with channel marketing and sales teams for end-to-end management of integrated digital marketing campaigns. Oversee planning, execution, optimization, and performance analysis to ensure cohesive online and offline interactions.
• Experimentation:
  Lead A/B testing and experimentation using advance tools and artificial intelligence. Optimize marketing efforts to improve conversion rates and enhance customer experiences.
• Digital segmentation:
  Enhance segmentation strategies using marketing data to identify, target, and engage high-value audience segments. Apply lead scoring to prioritize high-quality leads.
• SEO and SEM Optimization:
  Implement SEO and SEM strategies to improve organic search rankings, increase website traffic, and boost overall visibility in search engine results pages (SERPs).
• Analytics and Reporting:
  Monitor key performance indicators (KPIs) and utilize data analytics tools to track campaign performance. Generate actionable insights and provide regular reports to stakeholders.
• Team
  
  Collaboration:
  
  Collaborate cross-functionally with internal teams, including marketing, sales, product, and ET, to align digital marketing efforts with overall business objectives and ensure seamless integration across channels.
• Stay Current:
  Keep up to date with emerging digital marketing trends, tools, and technologies. Apply this knowledge to continuously enhance our marketing capabilities.

If you are a strategic thinker with a passion for digital marketing and ready to raise the bar, we would love to hear from you.

• Experience:
  
  Minimum of 5 years of experience in digital marketing roles, with a focus on strategy development, campaign management, and performance optimization, preferably in financial services industry.
• Education:
  
  Bachelor’s degree in…