Entrepreneur-in-Residence; Strategic Innovation

📝
Company Mission

Our mission is to give the world access to the best products by empowering great brands to reach their growth potential.

💼
About Wayflyer

Today's consumer brands need a capital provider that keeps pace with their growth ambitions. Traditional financing options are slow, cumbersome and often out of reach. That's why we built Wayflyer.

Our unique technology allows us to assess businesses in minutes, generate financing offers that reflect their growth potential and send funds in as little as 24 hours.

Since launching in April 2020, we've deployed over $5bn to thousands of brands worldwide, backed by Tier 1 banks like J.P. Morgan. We've become a trusted financing partner for some amazing brands, like True Classic, Little Words Project and Kekoa Foods.

Teams at Wayflyer are truly cross-functional. You'll be collaborating with ambitious colleagues from around the world - all striving to deliver on a huge opportunity. Check out this video to hear directly from them.

💛
Culture & Values at Wayflyer

At Wayflyer, we value being sound people, excellent operators, and ambitious overachievers, working together with integrity, creativity, and bold optimism to deliver exceptional results. To learn more, please visit our website.

As the EIR, you will operate at the intersection of product, business strategy and venture building. You will:

• Identify, validate and incubate one or more new growth opportunities (business models, verticals, services) aligned to the strategic pillars.
• Work with minimal structure and ambiguity: define the problem space, design hypotheses, run experiments, build prototypes and iterate rapidly.
• Own the vision, roadmap, business case and go-to-market for the new initiative.
• Mobilise cross-functional stakeholders (data, engineering, design, partnerships, underwriting) to operate as independently as possible.
• Track and report clear metrics for success: adoption, revenue, margin, time to launch, scale efficiency.
• At the end of the incubation phase, propose the the right integration path into the wider ecosystem.

• Entrepreneurial experience: you’ve founded, co-founded or led a high-growth product/venture within a fast-moving company (preferably fintech/financial services or commerce‑adjacent).
• Excellent at working in ambiguity and figuring things out: you’re comfortable without a deep spec, you can set direction, test, learn, pivot.
• Strong strategic mindset: you can connect market trends, data signals and business models to identify high‑leverage opportunities.
• Product intuition + business acumen: you can design compelling value propositions, understand monetisation, pricing, unit economics, competitive positioning.
• Stakeholder and team builder: you can pull together a founding team, influence senior leadership, communicate vision.
• A bias for experimentation: you’ve run user research, A/B tests, MVPs, prototypes, rapid learning cycles.
• Fluency in data: you define and track key metrics, draw insights, make decisions.
• (Bonus) Experience in banking or merchant finance, marketplace or commerce ecosystems.

• A high‑visibility role with strategic mandate and autonomy.
• Access to Wayflyer’s platform, data, merchant ecosystem and capital.
• Opportunity to build from zero to scale – with potential to become the lead of the new business unit.
• Competitive compensation + equity participation.
• A high‑calibre founding team + senior leadership support in an organisation committed to innovation.

• You’ll be based in Amsterdam, London, Dublin (or remote in Europe) and will report into the VP Product.
• We’ll define a 90‑day plan with clear milestones: problem definition, hypothesis testing, prototype validation.
• After the incubation stage (6‑12 months) we’ll hold a “venture review” to decide next‑stage scaling.
• You’ll engage regularly with senior leadership and the core product, engineering and data teams.

You can expect to hear from a member of our Talent Acquisition team soon. If we believe you're a good fit, the first step will be a conversation with a recruiter…