Product Specialist, Websites

Description

Is God calling you to ministry? For over 70 years, The Billy Graham Evangelistic Association (BGEA) has proclaimed the Gospel through its various ministries. Whether you work at our headquarters in Charlotte, North Carolina, the Billy Graham Library in Charlotte, North Carolina, the Billy Graham Training Center at the Cove (BGTC) in Asheville, North Carolina, Blue Ridge Broadcasting (BRB) in Asheville, North Carolina or a field office abroad, you are part of a team of committed Christians working together to reach people to the ends of the earth with the Gospel.

Christian Purpose And Expectations All employees proclaim the Gospel of Jesus Christ through their employment, and thereby further BGEA’s religious mission.

Department Detail – The Communications Department at BGEA consists of the following areas: project management, ecommerce, email marketing, advertising, public relations/social media/promotion, creative services (graphic design, content writing/proofing and production), and Decision magazine, our official monthly publication. The department tells the story of what God is doing through the BGEA by creating print and online content that support the organization’s mission of proclaiming the Gospel, negotiating paid and leveraging unpaid promotional placements, and engaging new and existing supporters with targeted content using a combination of indirect and direct communications channels.

Job Summary – The Product Specialist, Websites position will work cross-functionally and across departments to drive continual improvements to our dozens of websites to improve the user experience and increase the effectiveness of our life-changing work on the web.

Ministry Requirements

• Maintains a personal, active relationship with Jesus Christ and is a consistent witness for Jesus Christ
• Faithfully upholds BGEA in prayer
• Participates in daily BGEA staff devotions including Bible reading, and leading group prayer as schedule permits
• Demonstrates behavior aligned with BGEA’s Mission Statement, Statement of Faith, Hallmarks, policies, and expectations
• Effectively represents Jesus Christ to those within both personal and professional spheres of influence

Essential Duties And Responsibilities

• Maintains a detailed knowledge of all Internet Evangelism websites and spearheads continual improvements to increase the ministry effectiveness and quality of the user experience
• Project manages and facilitates the execution of product roadmaps for core websites in coordination with Digital Ministry Services and Internet Evangelism leadership
• Contributes to the development of Internet Evangelism’s online strategy and provides implementation guidance to language managers
• Monitors and coordinates website content, design, development, and analytics improvements and proactively communicates to relevant stakeholders
• Collaborates cross-functionally to develop and maintain an industry best-practices based strategy for search engine optimization (SEO) and traffic generation
• Leads the implementation of website analytics and tag management, ongoing analytics gathering, and reporting for Internet Evangelism’s web properties
• Performs user and market research to develop, AB test, and implement product features that align with the broader ministry objectives and analyzes performance against core KPIs
• Champions user-centered and data-driven design principles
• Supports live streaming event efforts
• Fulfills additional duties as assigned

Job Specifications

Skills and Knowledge

• Bachelor’s degree and at least 2 years of experience in website development, project management, user experience, website analytics, or related fields required
• Exemplifies a passion for data-driven decision making
• Ability to work autonomously and prioritize a broad spectrum of initiatives, opportunities, and executable tasks day to day
• Excellent communication skills with ability to articulate, present, process feedback constructively, and gain buy-in across departments for a recommended strategy
• Experience working cross-functionally among content strategy, advertising, development, and subject matter expert (SME) teams to implement a comprehensive approach to search engine…