Digital Marketing Specialist, Industrial Marketing & Capital Equipment

Management in Sites is seeking a skilled and strategic Digital Marketing Specialist to join our team. In this role, you’ll be the driving force behind our clients’ digital marketing initiatives, focusing on the unique challenges and opportunities within the industrial marketing and capital equipment sectors. If you have a passion for creating powerful digital strategies and are eager to help manufacturing and industrial businesses thrive, we want to talk to you.

At Management in Sites, we specialize in helping foreign companies—most in the industrial, manufacturing, and B2B realms—start and run their U.S. businesses through our International Business Incubator program. From a marketing standpoint, we adapt their message for a U.S. audience and support their sales initiatives with digital marketing to grow their businesses. We offer a full suite of services, including digital marketing strategy, content creation, website SEO, and digital marketing execution.

We believe that effective marketing is about understanding our clients’ complex businesses and helping them connect with the right customers.

As our Digital Marketing Specialist, you’ll be responsible for developing, implementing, and managing digital marketing campaigns that generate leads and increase brand visibility for our clients. Your key responsibilities will include:

• Strategy and Planning: Create and execute comprehensive digital marketing strategies tailored to industrial businesses and capital equipment manufacturers.
• Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and build link strategies to improve organic search rankings.
• Paid Search (PPC): Manage and optimize Google Ads campaigns, including keyword bidding, ad copy creation, and performance analysis.
• Content Marketing: Collaborate with our team and our clients’ teams to develop compelling content (blog posts, case studies, white papers, etc.) that speaks to the specific needs of our clients’ target audience.
• Social Media Management: Develop and manage social media campaigns on platforms like Linked In to drive engagement and brand awareness.
• Email Marketing: Design and execute email campaigns to nurture leads and build customer relationships.
• Analytics and Reporting: Monitor campaign performance using tools like Google Analytics and Google Search Console, providing clear, insightful reports to our clients.
• Research and Learning: Stay abreast of the latest digital marketing trends and technologies, implementing learnings into everyday practices.

• Experience: At least 3 years of hands‑on experience in digital marketing, with a strong focus on industrial or B2B sectors. Experience with capital equipment marketing is a significant plus.
• Technical Proficiency:
  • Word Press and Elementor
  • Google Suite (expertise in Google Analytics, Google Ads (Search & Display), and Google Search Console)
  • Loomly
  • Asana
  • Canva and Adobe Suite (Photoshop, Illustrator, and InDesign)
  • Mailchimp, Hub Spot, or other marketing automation tools
  • SEO Tools (familiarity with research and analysis tools like SEMrush, Ahrefs, or Moz)
  • Data Visualization:
    Experience creating clear and compelling reports
  • Generative AI
• SEO/PPC Expertise: Proven track record of managing and optimizing successful SEO and PPC campaigns.
• Strong Analytical
  
  Skills:
  
  Comfortable with data, able to interpret metrics, and use insights to make strategic decisions.
• Communication
  
  Skills:
  
  Excellent written and verbal communication skills are essential for collaborating with our team and communicating with clients.
• Adaptability: Ability to manage multiple projects simultaneously and adapt to the specific needs of diverse clients.
• Self‑Starter: Proactive mindset and ability to work independently to achieve goals. You’ll be the sole person responsible, empowered to make key decisions and drive the work forward.
• Relentless Drive to Deliver: Passion for digital marketing and a true commitment to client success. You proactively seek out solutions and are driven to go the extra mile to ensure our work makes a tangible impact on our clients’ business goals.

• Impactful Work: P…