Engineer, Data Analyst

Tata Consultancy Services

Digital Analytics Engineer – Instrumentation and Tagging

Location:

Charlotte, NC

Salary Range: $110,000–$120,000 per year

• To implement and maintain solutions for collecting and managing digital and marketing clickstream data. This role focuses on hands‑on development and integration, requiring strong skills in front‑end technologies, data tagging, and automation.
• Collaborate with software developers, product managers, UI designers, and data scientists to develop consumer tracking and analytics solutions across all digital channels.
• Troubleshoot and resolve technical and engineering issues related to the setup and configuration of analytics tools and reports.
• Define appropriate data models and implement instrumentation for collecting and analyzing analytics data.
• Create documentation for tools and libraries within the analytics platform.
• Promote repeatable best practices that empower software engineers to independently implement analytics solutions.

• 5+ years of front‑end development experience, with functional knowledge of web technologies (HTML, CSS) and client‑side programming languages (JavaScript, iOS, Android).
• Adobe Analytics Expert Developer Certification and Tealium Event Stream iQ Tag Management Certification required.
• Tealium Event Stream API Hub Certification.
• Adobe Customer Journey Analytics Developer Expert Certification.
• 2+ years of practical implementation experience with web/digital analytics tools (Adobe Analytics, Google Analytics) and tag management systems (Tealium, Ensighten, Adobe Launch, Google Tag Manager).
• Basic SQL skills for data troubleshooting.
• Proficiency in Presto, SQL, Tableau, or Power BI for data analysis and visualization.
• Familiarity with Agile methodologies and software development lifecycle (SDLC) best practices.

BACHELOR OF COMPUTER SCIENCE

Mid‑Senior level

Full‑time

Engineering and Information Technology

IT Services and IT Consulting