Digital Marketing Service Team Lead Job Charlotte area,North Carolina USA,IT/Tech

Role & Responsibilities Service Team Lead

Lead and manage the Digital Marketing Service Team and ensure smooth day-to-day operations.
Assign clients, campaigns and tasks to team members based on workload and expertise.
Monitor the execution and performance of Google Ads, Meta Ads, Social Media, SEO and Google Business Profile campaigns.
Ensure all client work and deliverables are completed on time and as per agreed service commitments
.
Review campaign performance and guide team members on optimization and corrective actions.
Monitor important KPIs such as leads, CPL, campaign performance, rankings, engagement and customer results
.
Review client reports before they are shared with customers.
Handle important client queries, complaints and service escalations.
Coordinate with the Sales Team for smooth onboarding of new customers.
Understand client requirements and convert them into clear tasks for the service team.
Conduct regular team meetings and review pending tasks and client requirements.
Monitor individual team member productivity and performance.
Train and guide Digital Marketing Executives and junior team members.
Identify service issues and take immediate corrective action.
Maintain proper records of client work, campaign status and pending activities.
Monitor customer satisfaction and identify clients at risk of cancellation.
Coordinate with the website development/technical team whenever required.
Develop and maintain SOPs and processes to improve service quality.
Prepare daily, weekly and monthly service performance reports for management.
Take overall responsibility for service quality, client satisfaction, team productivity and customer retention
.
Continuously improve the company's digital marketing service delivery process.
Role & responsibilities

Preferred Candidate Profile

12 years of experience in Digital Marketing, preferably in a digital marketing agency.
Minimum 1-2 years of experience managing or leading a digital marketing team is preferred.
Strong practical knowledge of Google Ads, Meta Ads, SEO and Google Business Profile/Local SEO
.
Should have experience managing multiple clients and campaigns simultaneously
.
Good understanding of lead generation, campaign optimization, CPL, conversions and campaign performance
.
Ability to review the work of digital marketing executives and identify errors or performance issues.
Strong client communication and client management skills.
Experience handling client complaints, escalations and retention
.
Ability to train, guide and motivate digital marketing team members.
Strong organizational skills with the ability to prioritize multiple client requirements and deadlines.
Good knowledge of Google Ads Manager, Meta Ads Manager, Google Analytics and Google Sheets/Excel
.
Ability to analyze campaign reports and provide actionable recommendations.
Should be proactive, responsible and capable of taking ownership of service delivery and client results
.
Good problem-solving and decision-making skills.
Should be comfortable working in a target-driven and performance-oriented environment
.
Candidates with experience in website development coordination, lead generation and local SEO will have an added advantage.

Perks and benefits