Digital Marketing Performance Analyst

Position:Digital Marketing Performance Analyst Location: LoSo - Charlotte, NC
Remote Status: Hybrid Job :1200 # of Openings:1 Job Title: Digital Marketing Performance Analyst Location: 3700 South Blvd. Suite 400 Charlotte, NC 28209 Job Grade: 9
Working at Skyla Credit Union

Skyla offers a supportive, inclusive culture while providing opportunities for growth, learning, and career advancement. Making it a strong place to build both skills and meaningful connections. Joining Skyla means having the support, tools, and guidance you need from day one.

• A welcoming culture where teammates and leaders genuinely care about your success and growth.
• A collaborative work environment focused on teamwork, development, and making an impact in the community.
• Flexibility and support to help you balance work while meeting member needs.
• A strong benefits package and meaningful perks that support your overall well-being:
• medical
• vision
• dental
• 6% Match 401(k)
• Tuition Reimbursement
• Paid Community Volunteer Opportunity
• Paid Time Off
• Quarterly Well Being Benefit
• Interest Rate Perks on Deposit and Loan Accounts.

we genuinely care about the well-being of our members and employees. We make possibilities reality!

we exist for our communities. We provide support and opportunities to meet the needs of our friends and neighbors.

we are a team. We work together to service and support our members and each other.

we always look for improvement opportunities to benefit our members and employees. We believe that with continuous improvement learning, there is no limit to what we can achieve together.

we empower all by sharing different perspectives, unique abilities, thought processes, and creating a diverse and inclusive credit union.

The Digital Marketing Performance Analyst is responsible for analyzing marketing performance across digital and traditional channels to support marketing strategy and decision-making. This role involves working closely with the Marketing Director to identify opportunities for improvement and deliver strategic recommendations that drive member growth, engagement, and marketing effectiveness. The position requires strong analytical skills, hands-on experience with campaign reporting, website analytics, SEO/AEO/GEO, and the ability to translate complex data into clear, actionable recommendations for both technical and non-technical audiences in a fast-paced, collaborative environment.

• Develop and execute an ongoing marketing analytics strategy that supports Skyla's goals across the consumer journey, including awareness, consideration, conversion, and ongoing engagement.
• Monitor, measure, analyze, and report on marketing performance across digital and traditional channels, connecting campaign activity to business goals, member behavior, and marketing ROI.
• Identify trends, patterns, opportunities, and areas for improvement within marketing performance data and translate findings into clear, actionable recommendations.
• Create, monitor, and manage marketing dashboards and reporting tools, partnering with Marketing stakeholders to ensure reporting meets the team's evolving needs.
• Partner with the Marketing Coordinator on campaign reporting processes and performance measurement.
• Collaborate with the Content Manager to measure paid digital advertising performance, effectiveness, and ROI.
• Develop a strong understanding of Skyla’s consumer and member data, using available data sources to identify insights, opportunities, measurement gaps, and recommended solutions.

• Support and help advance ongoing Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) efforts to improve Skyla's visibility across traditional search engines and emerging AI-powered search experiences.
• Analyze website traffic, user behavior, engagement, conversion paths, and user journeys to identify opportunities to improve the digital experience.
• Conduct website usability reviews and make recommendations related to user experience, personalization, conversion optimization, and overall digital performance.
• Monitor and recommend improvements related to website accessibility (ADA), site health, technical SEO, and other factors that impact the overall digital experience.
• Remain current on digital marketing trends, search behavior, emerging…