Data Product Manager, Retail Media

At Circle K, our mission is simple: to make our customers’ lives a little easier every day. Whether you have stopped by for a coffee, refueled your car, or grabbed something to eat on the go, you already know who we are.

Full Circle Media is Circle K’s in-house retail media and data monetization engine - built to accelerate customer acquisition, increase traffic, and drive incremental sales for both brands and our business. We are creating a unified, global retail media platform that brings together in‑store screens, offsite media activation, and privacy first data products - all powered by rich first‑party insights.vRole Overview Audience Strategy & Activation Define, own, and evolve a standardized audience of taxonomy across the enterprise to ensure consistency in segmentation, activation, and reporting.

Build and scale high-value customer audiences using first-party data, behavioral signals, and predictive modeling.

Ensure seamless audience activation across digital, in-store, and offsite media ecosystems.

Measurement & Attribution Design and operationalize robust measurement frameworks that connect media exposure to business outcomes (e.g., sales lift, basket size, frequency).Establish measurement activation pipelines to support both onsite and offsite media channels, ensuring consistent tracking and attribution across the ecosystem.

Implement multi-touch attribution and closed-loop measurement using transaction-level data.

Standardize reporting methodologies to provide advertisers with consistent, transparent insights.

Incrementality & Experimentation Lead incrementality testing (A/B, geo-lift, holdout groups) to quantify true campaign impact.

Establish test-and-learn frameworks that optimize audience strategies and media performance.

Performance Insights & Feedback Loops Develop audience performance feedback loops that continuously inform and refine audience definitions, targeting strategies, and budget allocation.

Deliver actionable insights to advertisers and internal stakeholders, linking campaign performance to customer behavior.

Build intuitive dashboards and self-serve analytics tools for campaign visibility.

Key Responsibilities Roadmap & Strategy Team Leader:
Lead a team of motivated Data Product Specialists Partner closely with the Group Product Manager to define and execute the data product vision, roadmap, and backlog

Collaborate cross functionally with Retail Media Sales, Ad Operations, Store Operations, Legal, and Privacy teams

Translate business and advertiser needs into data solutions, including metric definitions, data models, and scalable self-service analytics and data products.

Own delivery of key data components across the retail media platform, spanning in-store media, offsite media integrations, campaign tooling, measurement, and data monetization - working closely with other Product Managers to deliver a cohesive, end-to-end RMN experience.

Data Integration & Engineering Coordination Partner with Ad Operations to validate correct implementation of ad tags, inventory configuration, and event level tracking in advanced Ad serving environments

Coordinate with Data Engineering to import data from enterprise DSP (Demand Side Platforms) used for programmatic media buying, and ad‑serving and yield management platforms used for publisher operations

Governance & Insight Enablement Own and maintain the data catalog and lineage documentation to improve data discoverability, trust, and self‑service adoption across teams.

Liaise with Product Performance Analytics to deliver certified datasets on time for monthly leadership dashboards and ad-hoc reporting.

Drive data-product adoption: create enablement guides, run demos, maintain FAQs, collect feedback, and support change…