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Senior Director Digital Marketing

Job in Charlotte, Mecklenburg County, North Carolina, 28296, USA
Listing for: Honeywell
Full Time position
Listed on 2026-10-12
Job specializations:
  • IT/Tech
    Digital Marketing, SEO
Job Description & How to Apply Below
Honeywell is seeking an innovative and outcomes-driven Senior Director, Digital Visibility & Discovery to lead the strategy, governance, and execution of Honeywell's global digital presence across web, search, AI platforms, and emerging discovery channels.

This role serves as the strategic owner of Honeywell's digital visibility, AI discovery, and One Honeywell web ecosystem, including web strategy, governance, authoring, content operations, design standards, development roadmap oversight, and search performance across traditional and AI-powered discovery channels.

The Senior Director, Digital Visibility and Discovery will ensure Honeywell is discoverable, trusted, and accurately represented across search engines, AI assistants, generative search experiences, industry knowledge platforms, and future digital discovery environments. This leader will establish enterprise standards for how Honeywell's content, information, products, solutions, and expertise are structured, managed, and surfaced to both human audiences and AI systems.

Partnering closely with all Honeywell Technologies Business Groups, Communications, IT, other Corporate Marketing functions, and external partners, this leader will drive measurable improvements in awareness, engagement, discoverability, brand authority, and growth.

Honeywell Technologies is a global, pure-play automation company with a legacy of innovating to help solve the world’s most mission-critical challenges, enhancing the quality of life for people and communities around the world. We serve the building, industrial and process sectors with a broad portfolio of services, solutions and products, underpinned by our Honeywell Technologies Accelerator operating system and Honeywell Technologies Forge intelligence layer.

By combining the deep domain expertise of our more than 50,000 employees with decades of data from our global installed base, we are uniquely positioned to lead the industrial sector’s transition from automation to autonomy.

You Must Have:12+ years of experience in digital marketing, web strategy, search, content operations, or digital transformation.
7+ years of leadership experience managing enterprise-scale digital programs and teams.

Deep expertise in:
Website strategy and governance

Content strategy and operationsSEO and technical SEODigital analytics

Information architecture

Enterprise web platforms

Experience leading large-scale corporate website ecosystems and governance programs.

Proven ability to influence senior leaders and drive cross-functional initiatives.

We Value:

Bachelor's degree in Marketing, Communications, Digital Strategy, Business, Technology, or a related field.

MBA or advanced degree

Experience in industrial, technology, software, manufacturing, or B2B environments.

Expertise in AEO, GEO, AI search optimization, or AI discovery frameworks.

Experience with schema, taxonomy, metadata, knowledge graphs, and semantic content systems.

Experience with Adobe Experience Manager or comparable enterprise CMS platforms.

Demonstrated success driving enterprise-wide digital transformation initiatives.

Success Measures Increased organic search visibility and share of voice.

Improved AI citations, references, and discovery performance.

Higher website engagement and content effectiveness.

Increased lead generation and attribution from digital channels.

Improved content publishing efficiency and governance compliance.

Greater adoption of One Honeywell standards and web capabilities.

Enhanced accessibility, digital quality, and brand consistency.

Measurable growth in Honeywell's digital authority and discoverability across both traditional and AI-powered channels.

We are an equal opportunity employer and value diversity at our company. We do not discriminate…
Position Requirements
10+ Years work experience
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