Marketing Automation & Email Marketing Manager- Salesforce Certification - onsite

As a family-owned company under our fourth generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we've supported our communities by supplying equipment for critical infrastructure and commerce and by donating our time and resources to area nonprofits. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that's built to last.

We're looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we're committed to providing a work experience that helps our team grow to their full potential.

Collectively, our employees work together to make a difference for our customers, our communities, and our company. Learn more about what it means to become a team member with Carolina Cat.

At Carolina Cat, we are a trailblazing organization that is built to last. We strive to be a diverse and inclusive organization where everyone feels welcome, and our differences are valued as competitive advantages. Trust is our bottom line, and we are proud to serve our employees as a partner in their success. We make smart investments in our company and that starts with our people.

The marketing team plays a key strategic role in the success of delivering business results and superior customer experiences, and we are looking for a Marketing Automation & Email Marketing Manager to join our team.

The Marketing Automation & Email Marketing Manager is a hands-on technical and strategic role responsible for owning the marketing automation platform and email marketing program end-to-end. This role will serve as the subject matter expert for Salesforce Marketing Cloud and Data Cloud, designing and executing data-driven, personalized customer journeys while also managing all email campaigns, distribution, and performance reporting.

The ideal candidate combines deep technical expertise in Salesforce Marketing Cloud with strong design sensibility, creative instincts, and a passion for delivering measurable results. They will collaborate closely with marketing, IT, sales, and divisional teams to ensure the platform is leveraged to its fullest potential.

• Serve as the primary SME for Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder) and Salesforce Data Cloud
• Collaborate with our development team to design, implement, and maintain data models and integrations between Marketing Cloud, Data Cloud, and other business systems (ex. CRM, dashboards, etc.)
• Develop and manage end-to-end customer journey orchestration, delivering timely and personalized omni-channel experiences
• Build, test, and deploy email campaigns, perform render testing across devices, email clients, and ISPs
• Manage audience segmentation, distribution list hygiene, and data imports/exports/transformations
• Own the email calendar for all customer-facing and employee-facing communications, including build, testing, and approvals workflow
• Implement and maintain marketing automation workflows, drip campaigns, and lifecycle journeys
• Ensure data quality, consistency, and security across all marketing platforms

• Develop and execute robust audience segmentation strategies grounded in customer data and business objectives
• Optimize campaigns for maximum impact and ROI, leveraging data and analytics
• Streamline email communication strategy to ensure succinct, relevant messaging with clear calls-to-action
• Monitor and analyze…