Technical Marketing Specialist

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Visionary Square is looking for a technically minded marketing professional to help build, manage, and optimize the technology and digital systems that support our marketing strategy.

This role is heavily focused on Hub Spot and marketing technology, while also supporting website development, paid advertising, competitive intelligence, analytics, SEO, AEO, and GEO.

You’ll work closely with the marketing team to turn marketing objectives into effective technical solutions. This is a hands‑on role for someone who enjoys learning new tools, solving technical problems, working with data, and finding better ways to use technology to accomplish marketing goals.

Hub Spot & Marketing Technology – 50%

• Serve as a technical resource and power user for the marketing team’s technology ecosystem, with a primary focus on Hub Spot.
• Build, manage, and optimize workflows, automation, forms, properties, smart content, personalization, reporting, and AI tools within Hub Spot.
• Explore emerging Hub Spot capabilities and other marketing technologies to identify opportunities to improve processes and the advisor experience.
• Develop personalized and dynamic experiences within the advisor portal based on advisor attributes, behaviors, and other relevant data.
• Manage and optimize integrations across platforms, ensuring accurate and reliable data flow between systems such as Hub Spot, ON24, Box, website platforms, email marketing platforms, and other tools.

Analytics, SEO & Digital Optimization – 15%

• Monitor website and digital performance and use data to identify opportunities to improve traffic, search visibility, engagement, and conversions.
• Conduct keyword and search‑intent research and develop recommendations for SEO, AEO, and GEO.
• Conduct SEO audits and implement improvements related to site structure, metadata, internal linking, structured data, and other technical elements.
• Stay current on changes in search behavior, AI search, and emerging digital optimization strategies.

Paid Advertising – 15%

• Set up, manage, and optimize paid advertising campaigns across relevant platforms.
• Build campaign audiences, landing pages, tracking, UTM parameters, and conversion paths.
• Monitor campaign performance and use data to recommend improvements to targeting, spend, creative, and campaign strategy.
• Test new advertising platforms and opportunities as appropriate.

Website & Landing Page Development – 10%

• Build and maintain websites, landing pages, forms, and other digital experiences based on designs and requirements from the marketing team.
• Develop pages using Hub Spot CMS, Word Press, Showit, HTML, CSS, JavaScript, and other relevant technologies.
• Manage website functionality, tracking, redirects, integrations, and other technical components while incorporating SEO, accessibility, performance, and conversion best practices.
• Ensure websites and landing pages are built with performance, accessibility, SEO, and conversion best practices in mind.
• Troubleshoot technical issues and support website updates, migrations, and ongoing improvements.

Data & Reporting – 5%

• Build dashboards and reports tracking website, campaign, paid media, search, and other digital performance.
• Analyze trends and translate data into clear, actionable recommendations for the marketing team.
• Present findings to both technical and non-technical audiences.

Competitive Intelligence – 5%

• Use tools such as Spy Fu, SEMrush, Ahrefs, and similar platforms to monitor competitors’ search visibility, keywords, paid advertising, backlinks, content, and digital strategies.
• Identify trends and opportunities relevant to Visionary Square.
• Present key findings and actionable recommendations…