Director, MarTech Data & Platforms - P&C

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity The Director, Mar Tech Data & Platforms, will play a critical role in building and advancing a world-class data and tech foundation to power end-to-end journeys within owned-channel marketing for P&C Insurance. This hands-on leader will work alongside data and platform SMEs to execute within our Snowflake data domains, hydrate our CDP, and deliver advanced journeys within Salesforce Marketing Cloud.

This role will increasingly build towards an augmented AI future, with semantic ontologies powering both agents and HITL.This role partners closely with the Audience team to translate audience requirements into well-designed and governed views, clear ERDs connecting member and product-level domains, and aligned schemas in Salesforce D360. In addition, Salesforce platform expertise will be critical – including Journey Builder, Email Studio, Automation Studio, Intelligence Reports, Data Extensions, SQL, and AMPscript.

If you’re a data-driven, technical marketing expert looking to shape the future of P&C marketing, this role is for you.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week.

Relocation assistance is not available for this position.

What you'll do:

Deliver zero-copy zero-share data from Snowflake to Salesforce CDP for use in multiple downstream channels including, but not limited to, email, outbound call, 2-way SMS, direct mail, on-site placements and call-center rep offers.

Precisely execute data delivery, with a focus on data freshness, audience accuracy, send readiness, governance, and business context.

Partner with IT to align architectural standards for CDP hydration patterns including schema mapping, identity resolution, batch vs. real-time and full historical loads vs. incremental deltas.

Ensure pipeline reliability and stability with monitoring, alerting, and reconciliation.

Specifically responsible for technical aspects of journeys, triggers, and decisioning, in close partnership with the audience and channel teams.

Manage a small team of data engineers and technical platform leads including hiring, coaching, and setting a high bar for execution.

Always-on learning and staying technical enough to challenge designs and unblock the team will be critical.

Understand and enable consent, preference, suppress ions, and privacy requirements.

Partner with enterprise Mar Tech team on enabling additional platform integrations for real-time personalization, creative and workflow, and NLP-based SMS, including Pega, AEM & Workfront, and Drips.

What you have:

Bachelor’s degree in Business, Marketing, or a related field, or equivalent experience.
8-10 years of experience in Snowflake (or related data platforms), database marketing, and Salesforce Data 360 (or similar CDPs) – data expertise is a requirement for this role.
8-10 years of experience with Salesforce Marketing Cloud, CRM, email, digital, SMS, outbound call, direct mail, or related 1:1 marketing disciplines.

Strong proficiency with SQL, Python, JSON, APIs…