General Manager - Wbtv

Position: GENERAL MANAGER - WBTV
About Gray TV:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBTV:

WBTV was the first television station to sign on in the Carolinas and is considered the “most trustworthy source of news and information” in the area according to research. Being “On Your Side” for the community is the guiding principle of WBTV and helps drive its award-winning newscasts and quality local journalism. Visit to learn more.

Job Summary /

Description:

Gray Local Media Group, Inc. is seeking a Vice President/General Manager for our Charlotte, NC location. The Vice President/General Manager will report directly to a Senior Operating Offficer of Gray and will be responsible for the management of all aspects of station in a highly competitive and decentralized corporate culture. The ideal candidate will have experience as a General Manager or in other top station leadership positions in broadcasting with a background in broadcast sales, news or marketing.

Candidate must also have demonstrated leadership ability to grow both broadcast and digital viewership and customer base while generating bottom line results.

Responsibilities include, but not limited to:

Lead a fully functioning multi-platform media station with a focus on growing revenue and audience

Be the primary leader in generating ratings and revenue. Develop strategic plans and operational plans for the station's growth in multi-platform content delivery and revenue generation that is in alignment with the local brand

Lead with positive motivation, direction and insight while holding team accountable for attainment of operational goals

Encourage innovation across all levels of the organization

Provide visible leadership both inside the station and the community. Develop strong relationships with key clients and other business partners

Effectively communicate to department heads and all employees. Create a collaborative, team-based environment

Provide training and development opportunities to team members

Responsible for all aspects of financial statements and ensuring station compliance. Responsible for station operating and capital expense budgets

Enforce all FCC, EEO, SOX and any other appropriate rules and regulations.

Understand and adhere to company policies, and at all times adhere to the highest ethical standards.

Work transparently with divisional general manager and other corporate team members to improve multi-platform operations

Perform other duties as may be assigned

Qualifications/Requirements:

• Four-year degree
• 10+ years media experience, including experience as a GM and/or GSM
• Experience in a top 100 market preferred
• Ability and willingness to become a community leader
• Must pass pre-employment drug testing
• Valid Driver’s license and acceptable driving record required

Qualified, interested applicants may go to , you may type in the job…