Marketing Activation Director

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Albemarle is hiring for a Marketing Activation Director. This position is hybrid (3-days per week in office) and located in Charlotte, NC.

The Marketing Activation Director is a strategic and execution‑focused role responsible for driving brand engagement and commercial success through integrated marketing initiatives. This role is the execution engine behind the brand’s commercial success. The Marketing Activation Director brings the strategy to life across customer touchpoints— from trade shows and digital campaigns to sales enablement and customer experience. This role is equal parts orchestrator, strategist, and activator.

The leader will oversee a high‑performing team responsible for the planning and execution of trade shows, events, go‑to‑market campaigns, digital marketing efforts, and customer experience programs. Through cross‑functional collaboration with Product, Sales, Marketing, Sales Excellence, and Marcom teams, this individual will ensure alignment across launch strategies, messaging, and customer engagement.

This role will also manage market intelligence, voice of customer insights, and the development of sales collateral to support revenue growth and customer satisfaction. This position requires 3 days in the Charlotte office per week.

Reporting to the Vice President of Strategic Marketing, key responsibilities will include:

• Bridge the marketing strategy with localized execution, aligning closely with the key product market segments.

• Align GTM plans with corporate objectives, sales targets, and strategic initiatives.

• Lead the planning, logistics, and execution of industry trade shows, conferences, and customer events.

• Ensure brand consistency and high‑impact presence across all event touchpoints.

• Oversee digital campaigns including email, social media, SEO/SEM and paid media as part of the leads to revenue program.

• Monitor performance metrics and optimize campaigns for engagement and conversion.

• Gather and analyze competitive intelligence, market trends, and customer feedback.

• Translate insights into actionable strategies and content that resonate with target audiences.

• Develop and maintain sales tools, presentations, brochures, and product sheets.

• Ensure materials are aligned with brand guidelines, working with Marcom, and tailored to customer segments.

• Partner with cross‑functional teams to enhance customer journey touchpoints.

• Implement programs that improve satisfaction and advocacy.

• Strategic Thinking
  :
  Ability to align marketing efforts with business goals by product and region.

• Cross‑Functional Collaboration
  :
  Ability to partner with teams across sales, marketing, communications, product management, and R&D to align efforts with business strategies.

• Execution Excellence
  :
  Skilled in managing complex projects with tight deadlines.

• Customer Centricity
  :
  Deep understanding of customer needs and behaviors.

• Communication
  :
  Clear, persuasive and collaborative across teams.

• Data Driven Decision Making
  :
  Utilise insights to guide strategy and measure impact.

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field (Master's degree preferred).

• 7+ years of experience in B2B Marketing Leadership roles, ideally in the industrial or commodity, or a similar sector.

• Experience managing and leading global projects and programs in a matrix environment as proven by success in executing integrated marketing campaigns and events.

• Strong analytical skills with experience in market research and VOC programs.

• Proficiency in marketing automation platforms
  , CRM systems, and digital analytics tools.

This role…