Sr Trade Marketing Manager

Sr Trade Marketing Manager

Location:

Charlotte, NC – Full‑time

BSH Home Appliances Corporation – a leader in home appliance brands such as Bosch, Gaggenau, and Thermador. We value people, foster innovation, and offer continuous professional growth.

• Lead the development and execution of comprehensive trade marketing strategies to maximize in‑store visibility, optimize display construction, and strengthen overall brand presence.
• Provide strategic direction to sales, merchandising, and cross‑functional teams in designing high‑impact in‑store display concepts that elevate consumer engagement and conversion.
• Oversee vendor and supplier partnerships, negotiating timelines, budgets, and performance standards to ensure high‑quality fabrication and installation of retail fixtures and promotional materials.
• Ensure all in‑store and trade marketing elements fully align with brand strategy, retailer requirements, and long‑term business goals.
• Own end‑to‑end project planning, including the creation, management, and optimization of detailed timelines, budgets, and resource allocations for all display‑related initiatives.
• Conduct advanced performance analytics, including ROI, consumer impact assessments, and channel effectiveness reports, and present insights to senior leadership with recommended strategic actions.
• Manage and guide day‑to‑day communications with internal teams, external agencies, and vendors, ensuring flawless execution and alignment across all touchpoints.
• Build and nurture strong relationships with key customer stakeholders, acting as a trusted advisor and strategic partner to drive account growth, profitability, and long‑term business success.
• Oversee customer communication and compliance related to material distribution, ensuring adherence to all customer processes and operational standards.
• Deliver high‑impact presentations to senior internal and external stakeholders. Develop compelling, visually polished PowerPoint decks that support strategic initiatives and influence decision‑making.

• Bachelor’s degree in Marketing or Business Administration – Required
• 5–7 years of experience in Sales/Marketing – Required
• Strong verbal and written communication skills
• Attention to detail
• Ability to work with deadlines
• Ability to work independently with limited supervision
• Domestic travel by car, airplane, boat, etc.; may include overnight and weekends
• Must be able to drive to visit assigned accounts daily in territory
• Active driver’s license in good standing with the DMV
• Travel percentage – 50%

Pay range: $91,727 – $122,302
Annual bonus incentive target: 10%

Benefits include:

• Medical, dental, vision, and life insurance; short‑ and long‑term disability; employee assistance program (EAP);
  Healthy‑Care and Dependent Care Flexible Spending Accounts (FSA);
  Health Savings Account (HSA)
• Wellness Plan that allows employees to earn lower medical care premiums
• 401(k) Retirement Plan with 100% employer match on first 4% of contributions and annual profit‑sharing (subject to company profitability)
• Paid vacation: two weeks for non‑Director level new hires; unlimited paid vacation for Directors and above
• Paid sick leave: greater of 40 hours or state/local minimum; paid personal leave: 40 hours for production line
• 12 paid holidays per year (max 8 hours per day)
• Adoption reimbursement program; perks at work; employee purchase program
• On‑the‑job training, uniforms, tablet, cell phone, and company vehicle (eligible positions)

This position is eligible for the Employee Referral Bonus program.

BSH is an equal‑opportunity employer and does not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, military service, or any other protected class. By including everyone and ensuring equal opportunities, BSH unleashes its full potential – EOE / AA Employer.

We participate in E‑Verify.

Further information: