Marketing & Customer Engagement Lead

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Albemarle is hiring for a Marketing & Customer Engagement Lead. This position is hybrid (3‑days per week in office) and located in Charlotte, NC.

The Market Intelligence and Customer Engagement Lead is responsible for owning industry events and strategic insights by leading customer engagement initiatives that are aligned to the overall ALB Commercial & Marketing organization goals and priorities. This position reports directly to the Director of Marketing Activation.

This individual needs to have a passion for program management and driving actions to increase customer engagement through trade shows and events, while deriving insights that are actionable to the company.

• Produce and distribute weekly/bi‑weekly headlines summarizing critical developments in the company’s markets, customers, and competitors.
• Monitor news sources, industry reports, and market trends to keep stakeholders informed of key updates.
• Provide concise, actionable insights derived from weekly updates to support decision‑making processes.
• Manage and maintain an organized repository of market intelligence resources for internal use.
• Lead the gathering of market intelligence from events, trade shows, and conferences by building processes and forms for attendees to complete that succinctly captures intelligence from sessions, networking, and analyzing industry discussions.
• Working with the data science team, develop processes to leverage AI tools and technologies to build comprehensive market intelligence reports, identifying key insights and trends more efficiently.

• Own the Design of the VOC corporate standard to be deployed. Executing VoC surveys to gather actionable feedback from customers that meet the needs of business.
• Analyze survey results and collaborate with cross‑functional teams to improve products, services, and customer experiences to advance ALB’s market‑backed approach.
• Maintain a robust VoC program to ensure continuous improvement in customer engagement, working with sales and product management.

• For trade shows –plan, coordinate, and execute trade shows, conferences, and other events to showcase the company’s products and services to meet the business needs and priorities based on Commercial & Marketing team goals.
• Work and collaborate with corporate marketing communications team to ensure brand consistency and impactful customer experiences at all events.
• Manage event budgets, logistics, vendor relationships, and on‑site operations, as focal point from Business.
• Summarize and share ROI from tradeshow and events.

• As a leader in the Marketing Activation team, work with sales and marketing communications in the development and execution of digital marketing plans to promote events, trade shows, webinars, and educational campaigns as focal point from business – representing commercial & marketing teams’ needs and goals. Work and collaborate with corporate marketing communications team to develop and manage targeted online advertising, email marketing, and social media campaigns to drive attendance, engagement.
• Manage all post‑nurturing campaigns for opportunity pipeline development, customer engagement and retention.
• Summarize and share ROI from digital marketing activities by partnering with the digital marketing lead.
• Utilize analytics tools to track the success of campaigns and digital marketing tactics to optimize performance, and report outcomes to stakeholders.
• Collaborate with corporate marketing communications team for the design and distribution of promotional materials for events and webinars.
• Coordinate webinar logistics, including platform management, speaker preparation, and post‑event follow‑ups.