Marketing Director

Join to apply for the Marketing Director role at Summit Leadership Partners
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• Develop and execute an integrated marketing strategy aligned with firm priorities, growth goals, and client needs.
• Partner with senior leadership to ensure initiatives support business development and thought leadership objectives.
• Integrate and apply deep understanding of the private equity ecosystem to shape messaging, campaigns, and events that resonate with those key audiences.
• Define and manage the marketing budget, ensuring ROI across campaigns and activities.
• Own event strategy and execution across key industry and private equity conferences.
• Brand, Content & Thought Leadership:
• Elevate and protect the firm’s brand across all channels.
• Oversee the creation of high-quality content (articles, case studies, reports, newsletters, presentations) and thought leadership campaigns that highlight our expertise and differentiate us in the marketplace.
• Partner with data and analytics team to identify and promote our thought leadership.
• Digital Campaigns:
• Lead digital marketing, social media, email marketing, and SEO strategy.
• Design and oversee integrated campaigns, events, and sponsor ships to engage target audiences and generate demand.
• Partner with consultants and business development teams to create client‑facing materials, proposals, and tools that enhance business development efforts and ensure consistent messaging.
• Implement AI tools to ensure efficient access and use of marketing content.
• Drive use of marketing content to support all BD efforts. Ensure marketing initiatives integrate and leverage with CRM.
• Measurement & Optimization:
• Establish KPIs, track effectiveness of marketing programs, and provide reporting and insights to leadership.
• Recommend improvements and future investments based on data and market trends.
• Manage internal and external marketing resources, ensuring quality, timeliness, and brand alignment.
• Collaborate with HR on internal communications, swag, and employee engagement initiatives that support firm culture.
• Other:
• Perform related duties as assigned by supervisor.
• Maintain compliance with all company policies and procedures.
• Contribute to Summit’s award‑winning company culture by promoting collaboration, transparency, and professional growth across teams.

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred).
• 8–10+ years of progressive marketing experience, including leadership in a professional services or consulting environment.
• Demonstrated ability to build and execute integrated marketing strategies that drive brand visibility, business growth, and client engagement.
• Ability to be market-facing and represent Summit at conferences and key events.
• Will develop deep understanding of our target market and services.
• Proven experience leveraging AI and automation to ensure efficiencies within marketing function.
• Strong content strategy and storytelling skills, with proven experience in thought leadership and professional services marketing.
• Familiarity with digital marketing tools, analytics, SEO, and CRM/marketing automation platforms.
• Exceptional project management, communication, and collaboration skills.
• Excellent leadership and proactivity within the firm and externally in the market.
• Ability to operate at both strategic and tactical levels in a lean, entrepreneurial environment, with direct access to the CEO and firm leadership.

• Prior experience leading marketing within a management consulting, high‑growth firm.
• Experience working with or marketing to private equity firms and their portfolio companies.
• Experience with event strategy and execution.
• Demonstrated success in positioning firms or practices for growth through marketing and thought leadership.

• Must be able to commute to the corporate office 1‑2 days per week.
• Must be able to work independently and with a secure internet connection (when remote).
• Occasional travel if remote (company off‑sites, industry events, etc.).
• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.
• Must be able to lift and carry up to 25 pounds.