Manager, O'Reilly Auto Parts & Craftsman Truck Series Social Media

Manager, O’Reilly Auto Parts & Craftsman Truck Series Social Media

Join our community at NASCAR in Charlotte, North Carolina. As Manager, you will shape the voice, content strategy, and programming cadence for the O’Reilly Auto Parts & Craftsman Truck Series social media platforms, ensuring partner and series storytelling connects with fans while driving engagement and growth.

• Lead day‑to‑day programming for O’Reilly Auto Parts and Craftsman Truck Series social channels, including X, Facebook, and Instagram.
• Develop and execute distinct content strategies for each series that align with NASCAR’s broader social and marketing goals.
• Create and maintain an always‑on content calendar covering race weekends, partner campaigns, and key tentpole moments.
• Serve as the platform expert, monitoring trends, testing new formats, and refining tactics to drive fan engagement and follower growth.
• Collaborate with Creative Design, Production, Editorial, and Brand Social to concept, script, and publish stories.
• Partner with Brand Content and At‑Track Production teams to plan and capture original content that fuels season storytelling.
• Write and edit copy for all posts, ensuring tone, accuracy, and cultural relevance.
• Work cross‑functionally with O’Reilly Auto Parts, Craftsman, and Partnership Marketing to meet partner objectives and integrate brands authentically.
• Use social analytics and reporting tools to evaluate performance, share insights, and evolve strategy.
• Identify high‑performing content themes and moments that can scale across NASCAR channels.
• Lead on‑site and remote coverage for Truck Series events and key activations.
• Travel up to 35% of the time, including weekends.
• Directly supervise assigned staff, including hiring, training, and performance management.

• Bachelor’s degree in marketing, communications, or a related field.
• Minimum five years managing social media for a brand, team, or league, preferably in sports or entertainment.
• Proficiency with Microsoft Office and Adobe editing software.
• Valid driver’s license.
• Deep understanding of social media platforms, trends, and analytics.
• Exceptional writing and storytelling skills.
• Experience collaborating with partners or sponsors on branded content.
• Ability to work non‑traditional hours, including weekends and overnight travel.
• Strong creative instincts, attention to detail, and passion for motorsports culture.

We offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for personal and professional growth.

NASCAR is an Equal Opportunity Employer (EEO). All qualified applicants will receive consideration for employment regardless of race, color, gender, gender identity or expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status, or any basis protected by law, except where a bona fide occupational qualification exists.

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