Senior Director, Head of US Wealth Marketing

Senior Director, Head of US Wealth Marketing

Location:

Charlotte, NC or New York, NY
• Barings is a leading global financial services firm dedicated to meeting the evolving investment and capital needs of our clients. We provide innovative solutions across public and private capital markets and maintain a strong global presence with professionals across North America, Europe, and Asia Pacific.

The Head of U.S. Wealth Marketing will drive the growth of Barings’ wealth initiatives by developing and executing innovative marketing strategies tailored to financial advisors and intermediaries. The successful candidate will have deep experience in financial services and asset management, and be effective in a global, complex environment. Responsibilities include creating a wealth marketing plan to promote Barings’ investment management capabilities and raise brand awareness within the wealth market.

The role requires marketing strategy, sponsored conferences and events, digital marketing and social media, project management, and collaboration with distribution, compliance, and investment management teams.

• Develop and implement marketing campaigns to promote Barings’ investment management capabilities to wealth management intermediaries
• Partner with the marketing content team to produce educational content and insights for marketing channels, including social media, websites, and email newsletters
• Conduct market research to identify trends and opportunities
• Collaborate with the sales and marketing events team to build a robust client entertainment and event strategy
• Demonstrate commercial acumen and build, evaluate, and maintain relationships with vendors and industry partners
• Work closely with the global marketing team to share ideas and create a cohesive global wealth strategy

• Minimum of 10 years of marketing experience
• Experience with a financial services company/firm (asset management, banking, insurance, or investment management) is required; US wealth advisor experience is preferred
• Effective verbal and written communicator
• Highly collaborative and able to work across teams to achieve results
• Direct experience with brand management, sponsor ships/events, and digital marketing
• Strong project management skills
• B.S. or B.A. in Marketing or related field (preferred)

Base Salary Range: $120,000–$170,000 plus incentive compensation.

Barings is an Equal Employment Opportunity employer;
Minority/Female/Age/Sexual Orientation/Gender Identity/Disability/Protected Veteran. We welcome all persons to apply.

• Medical (including Virtual Care), Prescription, Dental, and Vision Coverage
• Fitness Center Reimbursement Program (including online memberships)
• Employee Assistance Program (EAP)
• Fertility Benefits
• Highly competitive 401(k) Plan with Company Match
• Health Savings Account (HSA) with Company Contributions
• Flexible Spending Accounts (FSA) – Health Care & Dependent Care
• Retirement Health Reimbursement Account
• Basic and Supplemental Life Insurance;
  Spouse and Child Life Insurance
• Paid Vacation, Sick Days, and Annual Holidays
• Paid Leave of Absences (Maternity, Parental, Caregiver, Bereavement)
• Short and Long Term Disability Plans;
  Paid Volunteer Time
• Education Assistance;
  Charitable Matching Gifts;
  Commuter Reimbursement
• Adoption and Surrogacy Reimbursement

Seniority level:
Director
•

Employment type:

Full-time
• Job function:
Marketing and Sales

Note:

This posting includes the Senior Director, Head of US Wealth Marketing role at Barings and its current job details; other listed roles are separate postings and not part of this description.