Manager Brand & Culture Marketing

Manager Brand & Culture Marketing

What you will be doing: The Manager, Brand & Culture Marketing is a creative problem solver who leverages innovative writing and editing to make the complex simple; synthesizes and disseminates targeted information; ensures brand/culture is communicated using concise, inspiring style; and serves as a self‑motivated, fully integrated, team member in the planning and execution of Premier’s overall employee engagement strategies. In addition, this person helps oversee Premier’s overall internal communications strategy, including HR, personnel, and employee announcements, and change management, as well as supports strategic communications and marketing initiatives by helping deliver high‑impact projects, including customer success stories, thought leadership blogs, public announcements and other written deliverables.

The Manager, Brand & Culture Marketing:

• Writes engaging copy to support communications goals, company initiatives, multi‑channel internal communication campaigns, employee needs and business unit projects by leveraging a distinct personality that aligns with Premier’s voice, tone, and corporate objectives/standards.
• Helps identify major target audience needs and develops and deploys relevant content that positions Premier as a transformational industry thought leader and reinforces Premier’s culture and employee brand.
• Develops clear and concise written communications for internal use with employees, managers, leadership teams and the organization.
• Is able to utilize insightful and creative wordsmithing to build Premier’s brand, culture, and employee value proposition.
• Works closely with internal units and employees to ensure HR, technology and/or operational changes are messaged clearly and appropriately.
• Collaborates with teams to achieve goals and objectives by developing and executing effective communications strategies and by creating concepts that can be extended into company and product branding strategies.
• Finds new ways to deploy relevant and engaging content for internal campaigns.
• Assists in fostering strategic partnerships between enterprise business units to ensure cohesive look and messaging throughout the organization.
• Helps reinforce our company’s mission, identity, and branding across all stakeholder touch points.
• Develops internal communications programs that engage, align, and inspire employees by creating a shared understanding of company goals, values, and culture.

• Identify internal stakeholder needs and develop and deploy relevant content.
• Produce high‑quality, engaging and internally relevant content for employee audiences through various internal channels – with a focus on grammar, tone, and readability – to support content strategy and storytelling efforts.
• Develop and execute a multi‑channel content management strategy for employee‑facing communications, utilizing internal channels such as the company intranet, weekly employee newsletter, internal emails, video messages, and internal marketing campaigns.
• Develop internal communications programs that engage, align, and inspire employees by creating a shared understanding of company goals, values, and culture.
• Oversee the creation and delivery of intranet content, internal communication tactics, and strategic campaigns to enhance employee engagement.
• Write engaging content to support brand goals, company initiatives, and multi‑channel internal communication and marketing campaigns through a combination of channels, tools, and techniques to inform, engage and inspire internal and external audiences.
• Model communication best practices and maintain internal communications guidelines and processes to ensure aligned, cohesive brand voice, tone, and messaging.
• Build collaborative relationships with other marketing teams, communications, technical service, and legal departments to ensure business requirements are met, insights leveraged, and content approved to brand standards.

• Serve as HR communications liaison, working to…