Multimedia Sales Manager - Wbtv

Position: MULTIMEDIA SALES MANAGER - WBTV
About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBTV:

WBTV isn't just a station: it's a multi-platform powerhouse deeply woven into the fabric of Charlotte, North Carolina. For 75 years, WBTV has served the Charlotte DMA. As the home of the CBS Network and 365 BLK, we are here to inform, entertain, and connect our communities across every screen.

About Charlotte:
If you love professional sports, you are going to love the Queen City. Charlotte is home to the NFL Carolina Panthers, the NBA Charlotte Hornets, and the MLS Charlotte Football Club. We are centrally located; just three hours from the beach and two hours from the mountains!

Job Summary /

Description:

Are you a multi-talented individual in today's fast-paced media world of Linear and Digital super-knowledge? Do you know how to turn a maybe into a yes? We are looking for a Multi-Media Sales Manager at WBTV-TV who can lead our sales team to digital and new business success, while ensuring our multi-platform presence is the sharpest in the Charlotte market.

Duties/Responsibilities include, but are not limited to:
* Drive Digital and Linear Dominance:
Lead our sales team to new heights by creating and managing high-impact digital and linear sales initiatives that deliver real ROI for clients.
* Coach for Success:
Recruit, train, and mentor our media executives on the latest digital products, turning every team member into a multi-platform expert.
* Bridge The Gap:
Collaborate closely with our news, marketing, and digital content teams to ensure our station's digital platforms are accurate, engaging, and primed for growth.
* Craft The Pitch:
Create compelling one-sheets, sponsor ships, proposals, and sales packages that make it easy for our team to show clients exactly how they will help them.
* Master the Inventory:
Support the Director of Sales in revenue oversight, inventory management, and forecasting, ensuring that we are always playing at the top of our game.
* Hunt for New Business:
Lead by example in identifying and closing new business opportunities, setting the pace for the entire department.

Qualifications/Requirements:

* A Digital-first Mindset:
You live and breathe digital trends and know how to translate tech-speak into business results.
* Natural Leadership:
You don't just manage; you inspire. You have a proven track record of building rapport and trust with teams and clients almost instantly.
* A Hunter Mentality:
You have a history of success in new business development and aren't afraid to go after the big fish.
* Strategic Organization:
You're detailed, organized, and can juggle multiple initiatives without breaking a sweat.
* Immediate Impact:
You are bringing a wealth of knowledge in the linear (broadcast) and digital space, and you understand the landscape. You are able to hit the ground running.
*…