Associate Director, Marketing - Nutrition​/Infant Formula

Perrigo

Location: Charlottesville, VA, US, 22911

We are seeking a strategic and creative Associate Director of Marketing to lead brand building and innovation initiatives. This role is pivotal in shaping the brand's identity, driving consumer engagement, and launching breakthrough innovations that fuel growth. The ideal candidate is a visionary marketer with a passion for storytelling, consumer insights, and disruptive thinking.

This role will be based at our Charlottesville, Virginia location.

Brand Strategy & Development

• Lead the development and execution of brand strategies that strengthen equity and drive relevance.
• Define brand positioning, architecture, and messaging frameworks across channels.
• Partner with cross-functional teams to ensure brand consistency and alignment.

Innovation & Product Development

• Identify market trends, consumer needs, and whitespace opportunities to drive innovation.
• Collaborate with R&D, insights, and commercial teams to develop and launch new products.
• Build go-to-market strategies for innovation pipelines, including launch plans and communications.

Consumer Insights & Engagement

• Leverage qualitative and quantitative research to inform brand and innovation strategies.
• Champion consumer-centric thinking across the organization.
• Develop integrated marketing campaigns that resonate with target audiences.

Leadership & Collaboration

• Manage and mentor a team of brand and innovation marketers.
• Partner with agencies and external collaborators to bring creative ideas to life.
• Influence senior stakeholders with compelling storytelling and data-driven recommendations.

• Typically these skills are acquired with a Bachelor's degree in Marketing, Business, or related field; MBA preferred along with 10+ years of progressive experience in brand management, innovation, or marketing strategy.
• Proven track record of launching successful brands/products and driving growth.
• Strong analytical skills and creative intuition.
• Excellent communication, leadership, and project management abilities.
• Experience in CPG, retail, or consumer-focused industries.
• Familiarity with design thinking, agile innovation, and digital marketing.
• Passion for emerging trends, sustainability, and purpose-driven branding.

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about Total Rewards at Perrigo.

We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here
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Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo

Nearest Major Market: Charlottesville

Nearest Secondary Market: Virginia

Equal Employment Opportunity/M/F/disability/protected veteran status.

PI