Admissions Marketing Analytics Coordinator, Degree Programs, Darden School of Business

Admissions Marketing Analytics Coordinator, Degree Programs, Darden School of Business

Join the University of Virginia Darden School of Business to support marketing efforts that drive prospects to engage with Darden, convert high quality applicants across the School’s degree programs, and retain admitted students until communication is transitioned to the Office of Student Affairs.

The Admissions Marketing Analytics Coordinator translates multi‑channel marketing and admissions data into clear stories and actionable insights that accelerate key conversions at the prospect, inquiry, application, and enrollment levels. The ideal candidate seeks a career path to become a hands‑on analyst and skilled communicator who can build compelling visuals, ask sharp questions, and guide stakeholders toward evidence‑based decisions.

• Conduct attribution analysis to determine the ROI of events, including external partnerships and partner events such as MBA Tour, Clear Admit, Poets&Quants, and list license sources including GMAC and ETS.
• Create presentation‑ready reports and data narratives for leadership meetings and team updates; translate findings into recommendations and next steps.
• Collaborate and partner with the Systems and Operations team members to support project management through a marketing lens.
• Help measure the customer journey, including assisting with persona development, audience segmentation, marketing automation, lead scoring, and tailored nurturing communications.
• Analyze and interpret key interactions and engagement metrics in prospect and applicant journeys of the Darden degree programs.
• Create reports on the overall effectiveness of campaigns and events through KPIs and dashboards, to quantify and optimize impact.
• Support in developing insights with leadership that result in high‑value, actionable recommendations about key segment behaviors based on lead source and demographics critical to building Darden’s admitted student classes.
• Collaborate with digital marketing teams and marketing agencies on projects and meetings.
• Collaborate and coordinate with multiple staff peers within Communication and Marketing and Admissions.

• Bachelor's degree and 1+ year of relevant experience.

• Strong analytical skills.
• Strong organizational ability.
• Ability to work independently and as part of a high‑performing team with excellent initiative and judgment.
• Ability to think with an entrepreneurial mindset.
• Strong written and speaking communication skills.
• Ability to prioritize shifting projects in a fast‑paced environment.
• Experience in a CRM‑based function strongly preferred.
• Experience with HTML, CSS, Java, SQL, liquid markup strongly preferred.
• Knowledge of data visualization platforms (Power
  
  BI preferred).
• Experience in audience segmentation and persona creation preferred.

Apply online using the following link:
University of Virginia Application. Internal applicants must apply through their UVA Workday profile. Complete the application, and upload the following required materials:
Resume
Cover letter detailing your interest in the position
Please note that you MUST upload ALL REQUIRED DOCUMENTS into the CV/Resume box, into which multiple documents can be uploaded. Applications that do not contain all of the required documents will not receive full consideration.

For this position, the selected candidate will need to complete the required background checks prior to the start date of the position.

This position will remain open until filled.

Questions regarding the application process should be directed to Marcus Rozier, Academic Recruiter, at hjv5vm.

The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities.  to read more about UVA’s commitment to non-discrimination and equal opportunity employment.