Enrollment Communications Manager

The University of Virginia seeks a caring, creative, and collaborative professional to serve as Communications Manager for Enrollment and its Office of Undergraduate Admission.

This position, reporting to the Director of Enrollment Communications, will work with communicators and colleagues in Enrollment to help develop and support a communications and marketing strategy for the Office of Undergraduate Admission that:

• Strengthens the excellence, success, and sense of community of the student body;
• Increases the number of low-income and first-generation high‑school students across Virginia who enter and complete higher education;
• Advances the mission of the University.

The Communications Manager will be involved throughout the process – from concept development to final execution – to create effective, strategic, and memorable communications efforts across multiple channels, including digital, print, and social media. This role offers opportunities for professional development in a highly collaborative environment.

Core responsibilities will include:

• Working as a member of the University Enrollment communications team to generate compelling marketing and communications efforts.
• Spearheading content development by seeking students, faculty, and staff to feature in support of Enrollment‑wide communication efforts.
• Serving as the communications manager supporting the Office of Undergraduate Admission. Working with Enrollment and Admission leadership teams for review and approval of campaigns and materials as needed.
• Drafting, reviewing, and finalizing content for key admission‑related communications, i.e.: daily visit communications, search and yield marketing efforts, and operational communications. Collaborating with digital teams to manage distribution and track metrics of communications.
• Ongoing review, content updates, and metrics reporting for the Office of Undergraduate Admission website, coordinating with other communicators across Enrollment for content needs that involve the expertise of other offices.
• Working with schools and units across the University to collect and/or draft relevant content for the Admission office's audiences.
• Using existing design templates, supporting the Admission office in updating and customizing major presentations as needed.
• Participating in creative briefings, project meetings, and content planning meetings with fellow Enrollment communicators and Admission team members.
• Working with the Director of Enrollment Communications and other Enrollment communicators to ensure production tracking of day‑to‑day work and on‑time project delivery.

• Collaborative, deadline‑driven, and able to manage successfully several projects at once.
• Passionate about understanding current and emerging communications trends, with experience executing marketing concepts across multiple platforms.
• Strong written and verbal communication skills, with a keen understanding of grammar rules and excellent proofreading skills.
• Proven success working effectively in a fast‑paced environment with multiple offices, departments, or units.
• Excellent organizational and time‑management skills, with the ability to anticipate challenges, problem‑solve proactively, and manage multiple communications priorities.

• Ability to balance strategic input with tactical execution.
• Experience in higher education, nonprofit, or mission‑driven settings.
• Experience working with students to develop and execute creative content.
• Experience with CRM (Customer Relationship Management) software such as Slate or Salesforce.

• Candidate must have a bachelor's degree with 3 or more years of relevant professional experience in communications or marketing.

Applicant materials include cover letter and resume.

$65,000 to $75,000, commensurate with experience and qualifications.

This position will remain open until filled. This is an Exempt level, benefited position. Hybrid work is possible. The University will perform background checks on all new hires prior to employment. This position cannot sponsor…