Associate Director, Marketing - Nutrition​/Infant Formula

Overview

Associate Director, Marketing - Nutrition / Infant Formula

Location:

Charlottesville, VA, US, 22911

• Lead the U.S. Nutrition Activation P&L and manage the U.S. Nutrition marketing activation team.
• Lead a team of marketers to build annual go-to-market plans that deliver annual P&L commitments.
• Collaborate with Global Category team to identify U.S.
  
  -centric market trends, consumer needs, and whitespace opportunities to drive innovation.
• Collaborate with R&D, Insights, and Commercial Teams to develop and launch new products.
• Partner with agencies and external collaborators to bring creative ideas to life.
• Influence senior stakeholders with data-driven recommendations and storytelling.
• Manage, mentor, and develop the U.S. Nutrition marketing activation team.

• Manage A&P budget across both Store Brand and Good Start|Dr. Brown’s portfolios.
• Oversee senior-level agency relationships (creative and media planning).
• Translate brand positioning, architecture, and messaging frameworks across channels.
• Lead execution of brand strategies that strengthen equity and drive relevance.
• Develop integrated marketing campaigns that resonate with target audiences.

• Work closely with Sales and Sales Strategy functions to collaborate in account-level growth planning.
• Partner with key account decision-makers in Joint Business Planning and annual Line Reviews.
• Oversee deployment of key Nutrition commercial growth strategies at National Sales Meeting.

• Leverage qualitative and quantitative research to inform brand and innovation activation strategies.
• Champion consumer-centric thinking across the organization.

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred with 10+ years of progressive experience in brand management, innovation, or marketing strategy.
• Proven track record of launching successful brands/products and driving growth.
• Strong analytical skills and creative intuition.
• Excellent communication, leadership, and project management abilities.
• Experience in CPG, retail, or consumer-focused industries.
• Familiarity with design thinking, agile innovation, and digital marketing.
• Passion for emerging trends, sustainability, and purpose-driven branding.
• 10-20% travel requirement.

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Total Rewards at Perrigo.

We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate that the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America s Best Employers by State 2024". Find out more here
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Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo

Nearest Major Market:
Charlottesville

Nearest Secondary Market:
Virginia

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