Associate Director, Marketing - Nutrition

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Associate Director of Marketing to lead brand building and innovation initiatives. This role shapes the brand’s identity, drives consumer engagement, and launches breakthrough innovations that fuel growth. The candidate is a visionary marketer with a passion for storytelling, consumer insights, and disruptive thinking.

• Lead the development and execution of brand strategies that strengthen equity and drive relevance.
• Define brand positioning, architecture, and messaging frameworks across channels.
• Partner with cross-functional teams to ensure brand consistency and alignment.
• Identify market trends, consumer needs, and whitespace opportunities to drive innovation.
• Collaborate with R&D, insights, and commercial teams to develop and launch new products.
• Build go-to-market strategies for innovation pipelines, including launch plans and communications.
• Leverage qualitative and quantitative research to inform brand and innovation strategies.
• Champion consumer-centric thinking across the organization.
• Develop integrated marketing campaigns that resonate with target audiences.
• Manage and mentor a team of brand and innovation marketers.
• Partner with agencies and external collaborators to bring creative ideas to life.
• Influence senior stakeholders with compelling storytelling and data-driven recommendations.

• Typically a Bachelor‚Äôs degree in Marketing, Business, or related field; MBA preferred, with 10+ years of progressive experience in brand management, innovation, or marketing strategy.
• Proven track record of launching successful brands/products and driving growth.
• Strong analytical skills and creative intuition.
• Excellent communication, leadership, and project management abilities.
• Experience in CPG, retail, or consumer-focused industries.
• Familiarity with design thinking, agile innovation, and digital marketing.
• Passion for emerging trends, sustainability, and purpose-driven branding.

• Brand strategy and development
• Innovation and product development
• Consumer insights and market research
• Go-to-market planning
• Cross-functional collaboration
• Agency and stakeholder management
• Storytelling and data-driven decision making

• Bachelor‚Äôs degree in Marketing, Business, or related field
• MBA (preferred)

• Location:
  
  Grand Rapids, MI or Charlottesville, VA
• Hybrid working with some remote flexibility