Admissions Marketing Analytics Coordinator, Degree Programs, Darden School of Business

The University of Virginia Darden School of Business seeks an Admissions Marketing Analytics Coordinator, Degree Programs to join its team in Charlottesville, VA.

Darden is a global leader in business education. Based in idyllic Charlottesville, Virginia and growing its footprint in the Washington, D.C. area, the Darden School offers a portfolio of degree, non‑degree and Executive Education Lifelong Learning programs. Degree programs include the flagship residential Full‑Time MBA, Executive MBA, Part‑Time MBA, Ph.D. programs and MS in Business Analytics. The School's professional degree programs (Executive MBA, Part‑Time MBA and MS in Business Analytics) are based out of UVA Darden DC Metro, in Rosslyn, from the Sands Family Grounds campus.

The Admissions Marketing team is a unit comprised of members from the Communication and Marketing department who are embedded in the Admissions team. The team's primary function is to support marketing efforts that drive prospects to engage with Darden, convert high quality applicants across the School's degree programs and retain admitted students until communication is transitioned to the Office of Student Affairs.

The Admissions Marketing Analytics Coordinator translates multi‑channel marketing and admissions data into clear stories and actionable insights that accelerate key conversions at the prospect, inquiry, application and enrollment levels. The ideal candidate seeks a career path to become a hands‑on analyst and skilled communicator who can build compelling visuals, ask sharp questions, and guide stakeholders toward evidence‑based decisions. This role has tasks to support the Admissions Marketing team in tracking, analyzing and reporting key touchpoints and phases within the prospect and applicant journeys for each of Darden's degree programs.

Experience with CRM platforms in higher education enrollment marketing is preferred but not required. We are seeking a proactive, data‑minded individual with a sharp eye for spotting trends and curiosity to identify opportunities across marketing efforts that span a multitude of integrated channels.

• Conduct attribution analysis to determine the ROI of events, including external partnerships and partner events such as MBA Tour, Clear Admit, Poets&Quants, and list license sources including GMAC and ETS
• Create presentation‑ready reports and data narratives for leadership meetings and team updates; translate findings into recommendations and next steps
• Collaborate and partner with the Systems and Operations team members to support project management through a marketing lens

• Help measure the customer journey, including assisting: persona development, audience segmentation, marketing automation, lead scoring and tailored, nurturing communications
• Analyze and interpret key interactions and engagement metrics in prospect and applicant journeys of the Darden degree programs
• Create reports on the overall effectiveness of campaigns and events through KPIs and dashboards, to quantify and optimize impact
• Support in developing insights with leadership that results in high‑value, actionable recommendations about key segment behaviors based on lead source and demographics critical to building Darden's admitted student classes
• Collaborate with digital marketing teams, which may include participation in meetings and projects with marketing agencies

• Collaborate and coordinate with multiple staff peers, often specialists in the function, within Communication and Marketing and Admissions

• Bachelor's degree and 1+ year of relevant experience

• Strong analytical skills
• Strong organizational ability
• Ability to work independently and as part of a high‑performing team with excellent initiative and judgement
• Ability to think with an entrepreneurial mindset
• Strong written and speaking communication skills
• Ability to prioritize shifting projects in a fast‑paced environment
• Experience in a CRM‑based function strongly…