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Growth Marketer, Greenlight

Job in Charlottesville, Albemarle County, Virginia, 22904, USA
Listing for: Shift Engineering
Full Time position
Listed on 2026-10-05
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Communications
Salary/Wage Range or Industry Benchmark: 70000 - 85000 USD Yearly USD 70000.00 85000.00 YEAR
Job Description & How to Apply Below

AI is eating the world. How we work is evolving. Employees everywhere are discovering that they can build their own software with AI. No longer do you need to wait on IT or use that SaaS product your employer forces on you ( IYKYK ) just to trudge everyday through 12 screens for the 3 things you actually use; now you can simply ask for what you need and AI will make it.

Greenlight gives IT a safe way to put those apps into production. We're looking for a creative, curious, hands‑on marketer who builds with AI and wants to own the pipeline for a new, innovative, and category-defining product. You'll get in early at a fast-growing startup and help shape how companies deploy AI safely.

About Shift

Shift builds AI products. We help organizations apply AI to real workflows through custom AI systems, workflow automation, and our own products built for regulated environments. Our founder, Michael J Prichard, shares, "I started Shift because I love working with smart, motivated people to solve hard problems."

Our mission is to craft products that elevate human creativity and intelligence, and our vision is a world where AI amplifies human potential.

About Greenlight

We built Greenlight after seeing the same problem at client after client. Employees were vibe coding everything from simple dashboards to full CRM replacements, and IT had no safe way to get those apps into production. Good ideas sat in a long queue or ended up running somewhere they shouldn't. Greenlight is what we built to fix that. IT deploys and governs those apps in its own cloud, and employees keep using the coding agent they already like.

We've come to love working on it. See how it works at  .

Why this role

This role goes well beyond a typical growth marketing job. You'll get hands‑on experience in demand gen, field marketing, performance marketing, and content, and you'll help run our marketing from end to end. If you want to broaden your range, you'll get to work on every part of it.

  • As an early member of our marketing team, you'll work directly with our CMO and our founder.
  • Your ideas will matter.
  • You'll see the pipeline and revenue your programs produce.
  • Because the category is new, the campaigns you run will help define how buyers understand it.
  • We build our own marketing tools on Greenlight, including our campaign tracker and a You Tube sponsorship scanner, and you'll do the same.
  • There's plenty of room to grow as the team does.
What you'll do

First and foremost, your job is to bring the right buyers into our pipeline and help more of them become customers. We expect you to be creative. To look for marketing opportunities where others apply the same old, tired playbook. We need to break through the noise; stand out from the herd. This means, some weeks you may be launching a campaign or fixing a landing page that isn't converting.

Other weeks you might host a dinner for IT leaders or turn a customer's results into a case study that drives installs. Or executing on that “wacky” idea you pitched in last week’s marketing check‑in.

Demand Generation
  • Plan and launch campaigns with clear pipeline goals
  • Improve landing pages, forms, and email follow‑up so more interested buyers convert into sales opportunities
  • Build target account lists and outbound messaging for account‑based campaigns
  • Track results from first touch to closed deal
Paid media and sponsor ships
  • Build relationships with podcast hosts and creators, and manage our sponsor ships
  • Build and run ad campaigns on social channels
  • Manage our review site profiles and collect reviews from happy customers
Events
  • Help plan and host regional dinners and events, where buyers get to know us in person
  • Promote events and drive attendance with social posts and email outreach
  • Handle booth materials and…
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