Director of Marketing

About the Thomas Jefferson Foundation

The Thomas Jefferson Foundation has a twofold mission of preservation and education, and was incorporated in 1923 to preserve Monticello, the home of Thomas Jefferson, in Charlottesville, Virginia. Today, the Foundation seeks to bring history forward into national and global dialogues by engaging audiences with Jefferson's world and ideas, and sharing the history of everyone who lived and labored ticello is recognized as a National Historic Landmark, a United Nations World Heritage Site and a Site of Conscience.

Director of Marketing (Full-time)

Purpose: The Director of Marketing leads an agile and creative team to produce and execute marketing strategies that embody and amplify the mission, vision, and values of Thomas Jefferson’s Monticello. The director will orchestrate these strategies around a variety of tactics for owned, paid, and social media. Central to this work is the ability to tell nuanced and powerful stories of Monticello’s history and Thomas Jefferson’s complex legacy through multiple platforms and channels and in coordination with our strategic communications.

A strong leader in this role will create compelling campaigns related to visitation, retail, Jefferson Vineyards, potential and current donor engagement, and to advance the Foundation’s brand in sharing complex and essential history.

The Director of Marketing serves as the Foundation’s senior marketing strategist, responsible for strategic leadership developing integrated marketing initiatives that grow visitation, revenue, audience engagement, and brand awareness while ensuring that every public-facing campaign reflects Monticello’s mission and commitment to presenting history with scholarship, accuracy, and relevance. The director will establish measurable marketing objectives and serve as marketing advisor to senior leadership.

Compensation:

$105,000 - $118,000

• Support and create awareness of Monticello’s mission, vision, and values through owned, paid, and social media. Manage the creation of digital and social content in support of revenue and guest experience goals related to historic site tourism, retail sales, museum exhibitions, public programs, special events, and educational programs for classrooms and family learning.
• Brand Management
  Serve as steward of the Monticello brand across all public channels. Develop and enforce brand standards and messaging to ensure consistency across the Foundation. Manage marketing vendor relationships.
• Audience Development
  Develop marketing strategies to grow visitation, Memberships, donor awareness, retail customers, digital audiences, and email subscribers.
• Digital Strategy
  Lead website strategy including ongoing improvement of user experience. Represent the brand across digital tactics for optimization and content discoverability strategies, email marketing, digital marketing analytics and the customer journey. Develop strategic digital media campaigns for paid media, creative development and agency assisted media buying.
• Collaboration
  Partner and work closely with a multitude of departments throughout the Foundation.
• Planning and Budget
  Prepare and oversee the annual marketing budget. Monitor and approve expenditures.
• Creative Oversight
  Direct and manage creative and visual work flow for website, advertising, events, institutional collateral and signage including graphics, photography and videography.
• Website
  Supervise marketing related content and creation and upkeep of an annual marketing plan and calendar to guide content creation.

• Bachelor’s degree in marketing, public relations, advertising, or liberal arts required.
• Master’s degree in marketing or public relations a plus.
• Minimum of…