Director of Marketing

The Ivy Group seeks a Director of Marketing who brings ah-ha! strategic insights, takes ownership of a project from the prospect inquiry through project post-mortem, and functions as a trusted partner to clients and the agency’s leadership team. In Ivy’s boutique agency environment, this role is a “player-coach” who actively plans and oversees projects, with a careful eye on quality control, while leading other team members.

The ideal candidate is experienced in managing digital campaigns and creating content in a way AI never could, and will happily brainstorm creative concepts on a whiteboard or present brand messaging to a board.

This position reports to the Managing Director and is part of the senior leadership team, contributing to the agency’s development and growth.

This full-time position is in person in Charlottesville, Virginia.

The Director of Marketing is responsible for managing marketing campaigns, creating strategic deliverables, and guiding the project team’s work.

• Develop effective messaging, communication, and advertising strategies in close collaboration with agency and client teams
• Draft brand messaging guides, marketing plans, creative briefs, and other strategic deliverables
• Scope, draft, and package proposals in response to prospect inquiries
• Identify, critically vet, and recommend marketing technologies for more efficient and effective campaigns and agency workflow, e.g., marketing automation, social media management, analytics and reporting, CRM, etc.

• Ideate, plan, and oversee traditional and digital marketing campaigns
• Impeccably manage complex project details, including budget, timeline, deliverables, and resource allocation
• Nimbly move from one project to another and skillfully balance tight turnarounds with anticipated needs
• Serve as a trusted client partner, communicating clearly and proactively, managing expectations, and capably navigating challenges
• Prepare informative, readable reports and critically evaluate campaign performance, gauging impact and recommending pivots as needed
• Revise and copyedit deliverables to ensure high quality standards, brand alignment, and technical compliance (within tools such as Data Studio, Mail Chimp, Word Press, etc.)

• Maintain in-depth knowledge of marketing best practices, social media ad platforms, and Google business products such as Analytics, Ads, Search Console, Tag Manager, etc.
• Direct copywriters, designers, campaign managers, and other team members to ensure effective campaigns and deliverables that align with client needs and project parameters
• Provide direct supervision to team members as assigned

• Bachelor's degree
• Minimum of 5 years of experience creating and managing marketing initiatives
• Experience effectively communicating with executive-level leaders and skillfully navigating complex stakeholder dynamics
• Ability to tackle complex tasks independently with sound judgment, critical thinking, and emotional intelligence
• Technical aptitude and knowledge of paid search, social media platforms, Word Press, email marketing, and other digital marketing channels
• Excellent organizational, communication, and writing skills
• Mastery of the Microsoft Office suite
• Enthusiasm for collaborating with coworkers and clients to deliver the best work possible
• Passion for helping communities and purpose-driven brands thrive
• Agency, higher education, or director-level experience is a plus!