Demand Marketing Manager

World Stridesis the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. World Strides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports.

Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

World Strides is seeking a proactive, results-driven individual for the role of Demand Marketing Manager, reporting to the Director, Demand Marketing.

As part of our marketing transformation, we're building a modern, digital-first growth engine. Our goal is to reach more prospective families, deepen customer relationships, and drive enrollment across our portfolio of experiences.

The Demand Marketing Manager drives enrollment growth through acquisition programs across digital and direct mail channels. The role generates qualified inquiries, improves marketing efficiency, and converts prospective families into enrolled travelers. The ideal candidate brings deep digital lead generation expertise and strong analytical skills. They also have an ownership mindset: they spot problems early and act on them without waiting to be asked.

Responsibilities:

• Develop and execute acquisition strategies that drive qualified inquiries, enrollments, and revenue growth.
• Partner with the Creative and Analytics teams to design marketing strategies that reach new and existing audiences.
• Build marketing programs aligned to business objectives, audience needs, and customer insights.
• Coordinate campaigns across digital and direct mail channels to maximize reach, engagement, and conversion.

Channel Strategy & Performance Marketing

• Lead acquisition efforts across paid search, paid social, display, retargeting, direct mail, and emerging channels.
• Recommend channel mix and investment levels based on audience behavior, business objectives, and performance trends.
• Partner with agencies and vendors to ensure strong execution and measurable results.
• Stay current on emerging acquisition channels, technologies, and best practices to identify new growth opportunities.

Audience Strategy

• Use first-party data from the CRM, website behavior, inquiries, and enrollments to inform segmentation, targeting, suppression, and lookalike strategies.
• Translate customer, campaign, and market insights into recommendations that improve targeting, conversion, and efficiency.

Testing & Optimization

• Contribute to testing roadmaps and run experiments across audience, message, offer, creative, channel, timing, and landing pages.
• Optimize landing pages, forms, and conversion paths to improve lead quality and conversion rates.
• Analyze results, scale what works, and apply learnings to future campaigns.

Measurement & Reporting

• Build and maintain performance reporting in Power BI. Track lead volume, conversion rates, cost per lead, cost per enrollment, and marketing ROI.
• Partner with the Analytics, Sales, and business teams to align acquisition strategy, messaging, and lead follow-up with enrollment goals.
• Help ensure a seamless customer journey from first engagement through inquiry and enrollment.

Qualifications:

• Bachelor's degree in marketing, business, communications, or a related field.
• 6+ years of experience in demand generation, acquisition marketing, or performance marketing.
• Hands-on experience in paid search and paid social lead generation, including audience targeting, retargeting, and conversion optimization.
• Proven record of driving measurable results across…