Content Analyst

As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you’re looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.

The team:

We are a unified, collaborative marketing team focused on creating meaningful client connections that drive business growth. We combine deep insights with strong partnerships to deliver timely, relevant, and impactful experiences for our clients. Our team is committed to continuous learning, innovation, and excellence in everything we do. We align closely with distribution partners to generate demand and unlock new opportunities across the business.

Above all, we measure and optimize our efforts to ensure we consistently deliver value, drive engagement, and strengthen loyalty to Invesco.

The role:

The Content Enablement Content Analyst is a key role within Invesco’s Global Content Enablement team, supporting the Americas & EMEA Marketing organization. This position executes the content strategy and roadmap to enhance the quality, accessibility, and usability of content across the EMEA region. The role focuses on building and managing content infrastructure, ensuring accurate categorization, distribution, and access across platforms and audiences.

It partners closely with business and technology stakeholders to deliver consistent, well-governed content solutions and ensure requirements are clearly defined and tested. This hands‑on role is critical to improving content quality and driving engagement, ultimately enabling a stronger client and investment experience.

Responsibilities of the role:

• Provides analytics support primarily for EMEA content domains, with additional support for North America.
• Partners closely with EMEA Content Product Owners to deliver analysis across development, deployment, and research initiatives.
• Defines and standardizes content quality metrics, building reporting and dashboards to provide visibility into content performance for senior leadership.
• Collaborates with EMEA and NA domain experts to develop and maintain global taxonomy, aligning stakeholders to standardized definitions and fields.
• Bridges business and technology teams to ensure solutions meet requirements and align with strategic priorities.
• Maps business processes, develops expertise in content sources, and provides recommendations to improve content effectiveness.
• Translates stakeholder needs into user stories and supports execution of content initiatives, including testing, impact analysis, and cross‑team coordination.
• Leads governance and documentation efforts, including content quality monitoring, process improvement, issue escalation, and maintaining records in tools such as Jira and Confluence.

Requirements of the role:

• Bachelor’s degree, 5+ years in technology platforms, project management, or content development and distribution.
• Experience with CMS and/or DAM platforms, content lifecycle management, and content migrations, including API‑based integrations.
• Familiarity with AI‑assisted content analysis and UX or digital marketing concepts.
• Strong skills in workflow/process mapping, with the ability to manage multiple priorities, meet deadlines, and operate effectively in ambiguous environments.
• Advanced technical proficiency, including SQL and Excel (advanced formulas, pivot tables; VBA a plus), along with strong desktop tool capabilities.
• Strong analytical and statistical reasoning skills, with ability to organize, analyze, and…