Art Director

Job Summary

The Art Director is responsible for leading the visual development of Erlanger's marketing campaigns and communications. This role manages the day-to-day operations of the design team and ensures that all visual assets align with brand guidelines, meet strategic objectives, and are executed with excellence. In addition to leading the team, the Art Director is an active designer producing high-level design work for targeted projects and enterprise initiatives.

Working closely with the Senior Creative Director, the Art Director guides design concepting, layout, and production while mentoring team members and providing critical design reviews. This role bridges strategy and execution, playing a hands‑on role in designing materials while also leading and inspiring a team of creatives.

• Translate campaign strategies and creative briefs into compelling design concepts and executions.
• Lead design ideation sessions with the internal creative team and develop multiple visual approaches to meet campaign needs.
• Maintain a deep understanding of brand identity and design best practices to ensure consistency and quality across all assets.

• Supervise and mentor the Graphic Designer and Junior Graphic Designer, providing art direction, coaching, and timely feedback.
• Manage design assignments, prioritize workloads, and ensure that team output meets internal deadlines and expectations.
• Champion a collaborative, high-performance creative culture within the design team.

• Serve as the final checkpoint for visual quality and accuracy before materials are routed for approval or published.
• Support the development of assets across formats: digital ads, print collateral, event signage, social graphics, presentations, and more.
• Work hands‑on to produce design deliverables as needed, especially for high‑priority or high‑visibility projects.

• Collaborate with the Marketing Strategists, Content Manager, and Digital/Web team to ensure visuals align with messaging goals and platform standards.
• Support Foundation and public health campaigns, internal communications efforts, and cross‑departmental initiatives requiring design support.
• Attend project briefings and campaign planning sessions to ensure early alignment between strategy and visual execution.

• Provide visual direction and design support to other departments assigned by the Creative Director including PR, community relations, physician practices, and Foundation initiatives.
• Help adapt core brand assets for specialty applications across various Erlanger entities and initiatives.
• Ensure the design function is responsive, professional, and aligned with the organization’s mission.

• Collaborate with outside creative vendors, freelance designers, photographers, or production houses as needed to execute or expand internal capacity.
• Ensure external resources deliver materials that meet Erlanger's creative standards and brand expectations.
• Participate in art reviews and production coordination with outside agencies or specialists under the guidance of the Senior Creative Director.

Required:

Bachelor's degree in graphic design, Visual Communication, or related field

Experience:

5-7 years of progressive design experience, including 2+ years in a supervisory or lead designer role

Strong portfolio demonstrating conceptual development, layout design, typography, and brand system execution

Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Experience working in healthcare, nonprofit, or cause‑based marketing preferred

Knowledge of production processes across digital, print, and environmental formats

License/Certification/Registration: N/A

Erlanger's in‑house marketing team functions with the strategic rigor and operational dynamics of a full‑service marketing firm embedded within a major health system. The Art Director plays a vital executional and supervisory role within the…