Marketing Strategist

Position: Marketing Strategist - Full Time

Job Summary

The Marketing Strategist is part of a dynamic, high‑performing internal marketing department that functions with energy, agility, and collaborative intensity. The department operates as a strategically integrated, insight‑driven, and outcomes‑focused team. The strategist collaborates closely with peers across Communications, Creative, and Digital & Web Strategy to deliver campaigns that support enterprise growth, clinical service line visibility, and patient engagement. This individual serves as both a strategic architect and an operational leader, working collaboratively across functions, proactively contributing to cross‑team initiatives, and upholding a standard of marketing excellence that supports Erlanger's mission and enterprise goals.

Education

• Required:
  
  Bachelor’s degree in marketing, Communications, Healthcare Administration, or a related field.
• Preferred:
  Master’s degree.

Experience

• Required:
  
  5–7 years of experience in marketing, preferably in healthcare, service line strategy, or agency settings.
• Proven ability to lead cross‑functional campaigns that produce quantifiable results.
• Strong understanding of digital marketing, CRM, content strategy, and patient journey marketing.
• Experience collaborating with clinical teams, operational leaders, and multiple internal departments.
• Preferred:
  Familiarity working with or managing external vendors and marketing partners.

Key Responsibilities Strategic Planning & Service Line Support

• Serve as the lead marketing strategist for assigned clinical service lines, physician groups, and/or entities.
• Translate business goals and clinical priorities into clear, targeted marketing strategies and tactical plans.
• Partner with service line leaders and administrative stakeholders to understand patient access objectives, competitive positioning, and growth targets.
• Frame marketing work through the dual lenses of financial ROI and community impact.

Cross‑Functional Collaboration & Campaign Execution

• Act as the internal client lead for assigned service lines, liaising with creative, digital, content, and communications teams to deliver coordinated campaigns.
• Lead development of briefs and guide campaigns from concept through execution, ensuring messaging is consistent, timely, and audience‑relevant.
• Collaborate with the Marketing Specialist to manage deliverables, timelines, and day‑to‑day coordination.

Collaborations with External Partners

• Work alongside external agency partners, contractors, and consultants to ensure seamless collaboration, brand consistency, and timely delivery.
• Serve as a connector between internal stakeholders and external vendors to drive efficient processes, clear communication, and shared accountability for outcomes.
• Help manage expectations, priorities, and feedback loops to keep partner relationships strategic, efficient, and aligned with Erlanger's broader marketing goals.

Content & Digital Experience Stewardship

• Ensure digital assets and content for assigned service lines are accurate, engaging, and aligned with brand standards.
• Collaborate with digital and content teams on SEO, provider listings, Google Business Profiles, and service page enhancements.
• Identify and elevate compelling narratives—including patient stories, physician profiles, research, and innovation—to build brand credibility.

Performance Measurement & Optimization

• Define KPIs in partnership with the Marketing Director and system leadership to track campaign performance and business impact.
• Monitor marketing analytics dashboards and translate data into actionable insights.
• Recommend ongoing refinements based on performance, community feedback, and evolving strategic priorities.

Location

Erlanger Baroness Hospital, Chattanooga, TN

Position Details

Full Time | Regular Hours

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