Social Media Specialist

Apply for the Social Media Specialist role at Erlanger
.

The Social Media Specialist manages Erlanger Health Systems’ organic social media presence, ensuring a consistent brand voice and a strong connection with online audiences. Responsibilities include content planning and publishing, coordinating with internal partners, developing visual assets and captions, and monitoring performance. The role amplifies Erlanger’s voice regionally through community-focused content, supports campaign rollouts, and contributes to thought leadership, education, and promotional storytelling.

Strong communication skills, content instincts, attention to detail, and a clear understanding of brand messaging and platform best practices are required.

• Develop and schedule organic social media posts across platforms such as Facebook, Instagram, Linked In, X (Twitter), with potential expansion to Tik Tok or You Tube.
• Write clear, engaging, and brand‑aligned captions and post copy tailored to specific audiences and platform formats.
• Collaborate with the design team or use internal templates/tools to create or repurpose graphics and short‑form visual assets.

• Maintain a social media content calendar aligned with marketing campaigns, organizational milestones, holidays, and community events.
• Coordinate with Marketing Strategists, Communications, Foundation, and physician practices to identify upcoming content opportunities.
• Ensure consistency and alignment across service line messaging, public health campaigns, Foundation events, and other institutional priorities.

• Monitor social channels for comments, messages, and public sentiment; elevate issues to appropriate internal stakeholders when needed.
• Engage with community members and organizations online in alignment with brand voice and policies.
• Track performance of social posts using native platform analytics and dashboards; report on reach, engagement, follower growth, and post trends.

• Collaborate closely with the Digital Specialist to align social media strategy with digital content, web activity, and campaign efforts.
• Work with the Content Manager to ensure consistency in tone and messaging across platforms.
• Support occasional paid social campaign coordination with external media or digital partners under direction from the Digital Engagement Manager.

Required
:
Bachelor's degree in marketing, Communications, Journalism, or related field.

Experience
: 2–4 years of experience in social media management, content creation, or digital communications (internships considered). Familiarity with major social media platforms, scheduling tools (e.g., Sprout, Hootsuite, Meta Business Suite), native analytics, basic design skills with Canva, Adobe Express, or similar tools, and strong writing and editing skills with attention to brand tone and audience nuance.

Experience in healthcare or community-based organizations preferred.

Entry level

Full‑time

Marketing and Sales

Hospitals and Health Care

Location:

Erlanger Baroness Hospital, Chattanooga, TN