Marketing Manager

This range is provided by RP Communities. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$60,000.00/yr - $80,000.00/yr

Direct message the job poster from RP Communities

At RP Communities
, we believe everyone deserves a place they’re proud to call home. We design thoughtfully crafted single-family and multi-family homes at attainable prices—without compromising quality, comfort, or style. Our mission is to build thriving communities that inspire exceptional living and foster meaningful connections.

We’re seeking a Marketing Manager to lead our marketing efforts and tell the RP story in creative, compelling ways. This role is perfect for a strategic yet hands-on marketer who thrives in a fast-paced environment and is excited to make a big impact.

As our Marketing Manager, you’ll oversee all aspects of marketing—strategy, execution, and optimization—to grow our brand presence and drive home sales. You’ll:

• Build and manage the annual marketing plan and budget.
• Track ROI and deliver regular performance reports with recommendations.
• Maintain and strengthen RP’s brand identity across all channels.
• Increase visibility in Chattanooga and Knoxville through campaigns, partnerships, and community engagement.
• Develop engaging social media content that resonates with target audiences.
• Manage website updates, SEO, and landing pages to drive leads.
• Lead email, blog, and digital ad campaigns.
• Partner with the sales team to create campaigns, signage, and collateral that drive community traffic.
• Coordinate events, promotions, and PR opportunities that showcase our lifestyle amenities.
• Serve as a brand ambassador for RP in the market.
• Monitor campaign performance across digital and traditional channels.
• Provide dashboards and insights to optimize efforts.

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–6 years of marketing experience (real estate/homebuilding experience a plus).
• Strong background in digital marketing, content creation, and analytics.
• Proven ability to manage budgets and deliver measurable results.
• Excellent writing, storytelling, and communication skills.
• Highly organized, collaborative, and adaptable in a fast-paced setting.

• Opportunity to shape the marketing function at a growing company.
• A mission-driven culture centered on creating attainable, high-quality homes
  .
• A chance to make a direct impact in growing communities across Tennessee.
• Competitive compensation and benefits package.
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

• Mid-Senior level

• Full-time

• Marketing and Sales