Senior Marketing Specialist

Local 3/WRCB-TV in scenic Chattanooga, Tennessee, seeks an experienced Marketing Specialist to service established clients and develop new business. You must have a strong track record of increasing revenue and generating new business preferably in media and/or digital. A minimum of 3 years broadcast television or marketing sales experience is required. If you are a competitor, self-starter, team player, and want to work for a company that cares for its employees, please submit your resume and application to  with the job title you are applying for in the subject line of your email.

WRCB is an equal opportunity employer.

• Sales and service of existing advertising accounts as well as new local business accounts.
• Responsible for the orderly flow of information from and to advertisers, agencies, and station.
• Responsible for obtaining the largest percentage of buys possible.
• Responsible for making major presentations to advertisers and agencies including preparation of station and market research (Wide Orbit, Nielsen/Com Score ratings, use of Laptop computer, PowerPoint, creating graphs and one-sheets, vendor presentations, digital services, other services, and sales tools as may become available).
• This position requires bringing in new agency and direct (no advertising agency involved) accounts to the station.
• Complete timely paperwork affecting accounts such as orders, avails, and client correspondence and communicate daily with traffic, production, sales assistants, and sales management in order to expedite client needs.
• Participate in station training (JDA & Associates) and follow through with research and independent studies in order to assimilate the information.
• Keep current with the market through monitoring and study of competitive media. Report to management on market and account status with reports as required.
• Generate revenue to meet the station’s and Marketing Specialist’s budgetary requirements.

• Bachelor’s degree in marketing, advertising or related field (preferred)
• Minimum of 3 years broadcast television or radio marketing sales experience (required)
• Must maintain a professional appearance and manner
• Must be able to market and sell TV and digital marketing plans to businesses
• Excellent oral and written communication; strong public speaking skills
• Able to direct/contain all elements of negotiation

• Health, Life, and Vision Insurance
• 401K Contribution
• Vacation and PTO
• Holiday Pay
• …and more!

If interested, please email your resume to

Sarkes Tarzian, Inc. is an equal opportunity employer.

Location:

Chattanooga, TN

Salary: $40,000.00-$48,000.00

Seniority Level: Mid-Senior level

Employment Type:

Full-time